Daily PR Brief – Thu 08/29/19

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Referral Marketing and PR’s Role (Everything PR – August 28, 2019)

Summary Section:

How Feedback from Kim Kardashian-West’s Fans Helped Her Bounce Back From a PR Nightmare
By Sonia Thompson
Inc. – August 28, 2019
We all make mistakes, especially as we go about the day-to-day of building and growing our businesses. But the true sign of a leader is when you can learn from those mistakes to end up with a solution that works better for everyone involved.

5 Ways to Do LinkedIn Right
By Anthony Paonita
PR News – August 29, 2019
LinkedIn exists to help people and businesses connect, and an effective strategy will put your story in front of a large audience.

How to solve the #womenintech problem 
By Samantha Monk
Meltwater Blog – August 29, 2019
Women are underrepresented in tech, and we are even more underrepresented in AI (a problem that is not getting any better). We need to try to do something about this if we can.

Community Management is a Role for Public Relations
By Martin Waxman, CMO of Spin Sucks
Spin Sucks – August 29, 2019
There are many similarities between community management and public relations. Martin Waxman believes it should fall under communications. Here’s why.

The one big rule for pitching podcast guests
By Arik Hanson, Principal of ACH Communications
Communications Conversations – August 29, 2019
PR people pitching podcasts is a big thing now. It’s a great way to get thought leaders and execs in front of a digitally-savvy and lucrative audience. And, if done right, it can be fairly painless and easy. Except, I see a lot of pitches that are the exact opposite.

Pay your PR interns, says the PR Council in new policy
Muck Rack Blog – August 29, 2019
A few months ago, the PR Council, an association representing 110 top U.S. public relations firms, announced a new policy for its member firms: Pay your interns!

Podcasting PR Secrets to get Exposure and Media Attention
By Lisa Buyer
Social PR Chat – August 29, 2019
Is podcasting the new path to driving positive publicity for your brand? Listen up to 2019’s latest Social PR Secrets using podcasts.

4 Tips B2B PR Pros Can Learn From Their B2C Counterparts
By Fred Feiner
Business 2 Community – August 29, 2019
Why should a journalist be interested in the story we are trying to persuade them to tell? If we don’t have a good answer, success is doubtful. Whether you are a B2C or B2B, Here are a few strategies to consider.

Crisis communication training: Why are crisis comms mistakes so often repeated?
By Adam Fisher
Media First (UK) – August 28, 2019
Each crisis brings its own pressures and challenges, but one thing many have in common is that they are made worse by the actions and responses of the organisation.

Referral Marketing and PR’s Role
By Julio Juarez
Everything PR – August 28, 2019
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it.

The Daily PR Brief is put together by media analysts at ITK Information Services.

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