Daily PR Brief – Thu 08/24/17


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Hello! Here are some of today’s best PR clips:

Wear Your Customers’ Shoes Before Your Corporate Hat (Forbes – August 23, 2017)
Is Artificial Intelligence Changing Business Communications? (Spin Sucks – August 24, 2017)
30 jobs in the PR and marketing world (PR Daily – August 23, 2017)
10 years of hashtags: 3 lessons for PR and marketing pros (Ragan – August 23, 2017)
3 reasons PR pros should pitch to Spanish-speaking media outlets (PR Daily – August 24, 2017)
PR Pros as Strategic Advisers, and Where It Goes From Here (PR News – August 23, 2017)
From the Mouth of the Media: Create Successful PR Strategies Every Time (Cision – August 24, 2017)
Train Your Colleagues to Create Messaging that Resonates (Spin Sucks – August 23, 2017)
4 common media interview myths (Ragan – August 24, 2017)
As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions (SHIFT Communications – August 24, 2017)
Essential Metrics to Measure Success (Everything PR – August 24, 2017)

Summary Section:

Wear Your Customers’ Shoes Before Your Corporate Hat
By Amy Ripston, Head of Marketing, 4G Clinical
Forbes – August 23, 2017
Talk to your customers like the humans they are before you start talking about your product or service. You should understand their challenges and their vernacular, from both a macro and micro level, and then connect the dots back to your product or service.

Is Artificial Intelligence Changing Business Communications?
By Josh McAllister
Spin Sucks – August 24, 2017
Artificial intelligence will have a significant effect on business communications. So, how is artificial intelligence in business going to change our lives?

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – August 23, 2017
You can help save our wild lands and cultivate your career with this week’s featured position: The Wilderness Society seeks a community coordinator and social media editor.

10 years of hashtags: 3 lessons for PR and marketing pros
By Beki Winchel
Ragan – August 23, 2017
The social media tool was first used on Twitter a decade ago. As brand managers jump on the bandwagon to laud the online marker, here’s what you should remember for future campaigns.

3 reasons PR pros should pitch to Spanish-speaking media outlets
By John Salas
PR Daily – August 24, 2017
Don’t ignore a large and growing segment of the consumer population, one that also offers reach far beyond the borders of the United States. Here’s how you can step up.

PR Pros as Strategic Advisers, and Where It Goes From Here
By Seth Arenstein
PR News – August 23, 2017
“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR, digital and marketing continue to blur?”

From the Mouth of the Media: Create Successful PR Strategies Every Time
By Julia Rabin
Cision – August 24, 2017
A successful PR strategy is driven by a deep knowledge of the top challenges facing the market in a given year, as well as insights that are based on a combination of market knowledge, research and instinct.

Train Your Colleagues to Create Messaging that Resonates
By Kevin Anselmo
Spin Sucks – August 23, 2017
Before doing any media training (traditional or digital), it is imperative to begin with message training. Kevin Anselmo shares some points to consider.

4 common media interview myths
By Sarah Osment
Ragan – August 24, 2017
Here’s how you can overcome these oft-heard misconceptions and put yourself on a path to shine on camera and at the microphone.

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions
By Derek Lyons
SHIFT Communications – August 24, 2017
As AI continues to grow, marketers and PR professionals must develop the ability to ask the right questions when it comes to data.

Essential Metrics to Measure Success
By Aaron Sarno
Everything PR – August 24, 2017
To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started?

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.