Daily PR Brief – Thu 08/31/17


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Hello!  Here are some of today’s best PR clips:

Digital Transformation Calls For A New Kind Of Communications Leader (Forbes – August 31, 2017)
Early PR Lessons From Tropical Storm Harvey (PR News – August 30, 2017)
3 PR and marketing lessons from Taylor Swift (PR Daily – August 31, 2017)
3 reasons PR pros should pitch to Spanish-speaking media outlets (Ragan – August 30, 2017)
Teamwork: How PR and Marketing Content Can Help Spur Sales (PR News – August 31, 2017)
Five Current Trends In Social Media That Will Only Get Bigger (Forbes – August 31, 2017)
Use summer ‘Silly Season’ to reboot communications plans (Influence Magazine – Chartered Institute of Public Relations – August 31, 2017)
How PR pros can find niche groups for support and networking (PR Daily – August 31, 2017)
PR and Inbound Marketing: 5 Ways to Integrate PR with Your Inbound Marketing Campaigns (Meltwater Blog – August 31, 2017)
WPP wins global contract to provide PR and other agency services to Campari (PR Week – August 31, 2017)
PR Goal Setting 101: How to Ensure High-Growth PR Campaigns (Business 2 Community – August 30, 2017)

Summary Section:

Digital Transformation Calls For A New Kind Of Communications Leader
By Freya Smale, Vice President of Marketing at The Millennium Alliance
Forbes – August 31, 2017
Digital transformation has changed how we communicate with our customers, colleagues and friends. The digital age demands a new kind of communications leader.

Early PR Lessons From Tropical Storm Harvey
By Seth Arenstein
PR News – August 30, 2017
It’s a fine line between letting customers know you’re offering help and trumpeting that help for image-burnishing reasons.

3 PR and marketing lessons from Taylor Swift
By Beki Winchel
PR Daily – August 31, 2017
The singer’s new album ‘Reputation’ is set to hit shelves on Nov. 10, and its first single is already breaking records and making waves. Here’s what you can glean from the star’s success.

3 reasons PR pros should pitch to Spanish-speaking media outlets
By Jon Salas
Ragan – August 30, 2017
Don’t ignore a large and growing segment of the consumer population, one that also offers reach far beyond the borders of the United States. Here’s how you can step up.

Teamwork: How PR and Marketing Content Can Help Spur Sales
By Jon Brown
PR News – August 31, 2017
B2B PR and marketing departments can reap benefits and brownie points by providing busy sales teams with campaigns tailored to generate, encourage and cultivate prospects at every stage of the lengthy buying cycle.

Five Current Trends In Social Media That Will Only Get Bigger
By Natalie Norcross, CEO of A Design Partnership
Forbes – August 31, 2017
Within the coming years, augmented reality and virtual reality will continue to become more common and will be seen in many of the applications we use daily.

Use summer ‘Silly Season’ to reboot communications plans
By Simon Maule, Director at Linstock Communications
Influence Magazine – Chartered Institute of Public Relations – August 31, 2017
For many of us, Summer holidays offer an opportunity to relax. They can also provide the chance to reflect. For communications professionals, this is a period when we can take stock; assess performance so far and set new objectives for the rest of the year.

How PR pros can find niche groups for support and networking
By Michelle Garrett
PR Daily – August 31, 2017
Your workday is fraught with stress and challenges, but help and empathy can be found in online communities. Check out these options for sage advice—and a shoulder to kvetch on.

PR and Inbound Marketing: 5 Ways to Integrate PR with Your Inbound Marketing Campaigns
By Meltwater
Meltwater Blog – August 31, 2017
PR and inbound marketing are two hot keywords in the marketing industry. But what are they? And how can they support each other.

WPP wins global contract to provide PR and other agency services to Campari
By Sam Burne James
PR Week – August 31, 2017
Italian spirits giant Gruppo Campari has appointed WPP as its global partner for marketing and communication services, putting independent agencies holding briefs with its brands on alert.

PR Goal Setting 101: How to Ensure High-Growth PR Campaigns
By Doreen Clark
Business 2 Community – August 30, 2017
There is no reason to do anything if you aren’t going to do it well. Right? This holds true for all areas of business—including its promotion through PR efforts—and high growth is the key.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.