Daily PR Brief – Thu 09/24/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

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What PR Pros Can Learn from Digitized Fans at Baseball Games (PRNEWS – September 24, 2020)

PR’s Top Pros Talk: Kym White (O’Dwyer’s – September 23, 2020) [VIDEO]

Report: Sharing your efforts to fight racism a key comms objective (PR Daily – September 23, 2020)

5 tips for identifying—and avoiding—cognitive bias during a crisis (Ragan – September 24, 2020)

Steering A Cybersecurity PR Crisis In 2020 (Forbes – September 23, 2020)

PR Leaders Predict Communications World of 2023 (Culpwrit – September 23, 2020)

This month in bad PR pitches: September 2020 (Muck Rack Blog – September 23, 2020)

Why research is a crucial ingredient in building your media list (Agility PR – September 24, 2020)

PR Masters Series Podcast, Episode #35 – Catherine Hernandez-Blades (CommPro (UK) – September 23, 2020) [PODCAST]

A PR View Of Ellen’s Apology (Crenshaw Communications – September 23, 2020)

Summary Section:

What PR Pros Can Learn from Digitized Fans at Baseball Games
By Sandra Harbrecht, CEO of Paul Werth Associates
PRNEWS – September 24, 2020
There’s something sad about playing games in empty stadiums, we admit. But technical wizardry doesn’t always lift our spirits.

PR’s Top Pros Talk: Kym White [VIDEO]
By Steve Barnes
O’Dwyer’s – September 23, 2020
CVS chief communications officer Kym White talks with Doug Simon about the challenges of meeting all the messaging needs of a large, multi-faceted healthcare company in the latest “PR’s Top Pros Talk” video.

Report: Sharing your efforts to fight racism a key comms objective
By Ted Kitterman
PR Daily – September 23, 2020
With the data conclusively showing that brands and corporations must take a stand on the issue of systematic inequality and racism, half of consumers say they are unaware of organizations’ efforts.

5 tips for identifying—and avoiding—cognitive bias during a crisis
By Julie Wright
Ragan – September 24, 2020
When facing the unknown, you might not even know everything you think you know. We’re in the midst of a public health emergency, a slow-moving economic disaster and a period of major social upheaval. These are ideal conditions for cognitive bias to take root.

Steering A Cybersecurity PR Crisis In 2020
By Mary York
Forbes – September 23, 2020
If a cybersecurity crisis does occur, your company must be prepared, starting with a deliberate, strategic plan.

PR Leaders Predict Communications World of 2023
By Colleen Dolan
Culpwrit – September 23, 2020
Few predicted most of what’s happened so far this year, so why not look to what the future might hold for PR based on events of 2020?

This month in bad PR pitches: September 2020
By Jessica Lawlor
Muck Rack Blog – September 23, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

Why research is a crucial ingredient in building your media list
By Joy Knowles
Agility PR – September 24, 2020
The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links.

PR Masters Series Podcast, Episode #35 – Catherine Hernandez-Blades [PODCAST]
CommPro (UK) – September 23, 2020
Catherine Hernandez-Blades is senior vice president, chief ESG and Communications officer at Aflac. She served in the CMO and CCO roles simultaneously at two Fortune 500 companies. She is in the inaugural class of the Women in Communications Hall of Fame and the first recipient of the PR Week’s Most Purposeful CCO award.

A PR View Of Ellen’s Apology
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications – September 23, 2020
Ellen DeGeneres issued her first on-air apology in the wake of reports of her show’s “toxic workplace.” Most PR experts feel it fell short.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.