Daily PR Brief – Thu 09/07/17


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Howdy!  Here are some of today’s best PR clips:

media monitoring software

Can you trust reputation measurement tools? (Influence Magazine – Chartered Institute of Public Relations – September 7, 2017)
30 jobs in the PR and marketing world (PR Daily – September 6, 2017)
Put change front and center when you communicate (PR Daily – September 7, 2017)
Tips for using conventions as a springboard for coverage (Ragan – September 7, 2017)
4 Factors to Decide if Your CEO Should Be on Twitter (PR News – September 6, 2017)
5 Ways to Reimagine the Press Release (Cision – September 7, 2017)
Fake news fact-checking checklist (Influence Magazine – Chartered Institute of Public Relations – September 7, 2017)
5 media relations tips for your next industry conference (PR Daily – September 7, 2017)
Why Multitasking is Bad for You (Spin Sucks – September 7, 2017)
Thought Leadership Series: AI-Washing and PR, Part 1 of a Series (SHIFT Communications – September 7, 2017)

Summary Section:

Can you trust reputation measurement tools?
By Ella Minty
Influence Magazine – Chartered Institute of Public Relations – September 7, 2017
The first question you need to ask – before you start celebrating or commiserating, depending where you or organisation is on that tracker scale – is what research method has been used or what is the data that underpinned that ranking?

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – September 6, 2017
Satisfy your inner gamer with this week’s featured position: Nintendo seeks an assistant manager, social media.

Put change front and center when you communicate
By Steve Baskin, President and Chief Strategy Officer, Tribe
PR Daily – September 7, 2017
Effective communication doesn’t just inform. It should change behavior. Look for change opportunities in every email, blog post or video you create.

Tips for using conventions as a springboard for coverage
By Don Williams
Ragan – September 7, 2017
Don’t waste your time booking a ticket unless you thoroughly research journalists you’d like to reach, have a social media strategy in place and are prepared to add value for attendees.

4 Factors to Decide if Your CEO Should Be on Twitter
By Danica Kombol
PR News – September 6, 2017
It’s a valid question for corporate communications folks to ponder: Should the CEO be on Twitter?

5 Ways to Reimagine the Press Release
By Jennifer Tolhurst
Cision – September 7, 2017
A well-crafted press release can d increase consumer awareness, connect you with influencers and help to generate new business. Learn how to make an impact.

Fake news fact-checking checklist
By David Benigson
Influence Magazine – Chartered Institute of Public Relations – September 7, 2017
We each have a responsibility to independently verify data and check information before we quote it, share it and spread it further. Our fake news fact-checking checklist details the six steps you should take to verify if the story you’re reading is legit, or not.

5 media relations tips for your next industry conference
By Casey Delperdang, PR manager at MMI Agency
PR Daily – September 7, 2017
Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.

Why Multitasking is Bad for You
By Corina Manea – Chief Community Officer, Arment Dietrich
Spin Sucks – September 7, 2017
Multitasking has been a badge of honor for many years in Corporate America. But recent studies show how bad multitasking is for your brain.

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series
By David Hargreaves
SHIFT Communications – September 7, 2017
AI is increasingly becoming topic of conversation. As communications experts, It’s important that we go beyond the tech to understand the consequences.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.