Check out some of today’s best
PR/Comms industry news clips:
* * *
Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding
Forbes – October 7, 2020
Even the warmest leads can turn frosty, but there are ways to rekindle the interest of prospects who have stopped responding. These Forbes Agency Council members offer their expert insights into the most effective methods of reengaging with leads that have run cold.
PR’s Top Pros Talk: Michael Schoenfeld [VIDEO]
By Steve Barnes
O’Dwyer’s – October 7, 2020
Keeping the messaging of a major university on an even keel during an unpredictable crisis is the subject of the latest “PR’s Top Pros Talk” video, a conversation between D S Simon Media CEO Doug Simon and Michael Schoenfeld, the vice president for public affairs & government relations and chief communications officer at Duke University.
7 truths about a career in communications
By Beki Winchel
PR Daily – October 8, 2020
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
Good and Bad PR: Delicious PR from Sainsbury’s, Twix and HOSPA, tasteless work from Trump and PureGym
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – October 8, 2020
If there is one thing we can take from the news headlines over the past week or so, it is quite simply that nothing 2020 throws in my way can shock me at this point, and I’m really not sure whether that serves as someone of a comforting thought, or a terrifying one! On that note, here are the week’s most notable examples of good and bad PR to emerge in the headlines.
Study: Indian PR Profession Reckons With Changing Future
By Hemant Gaule
PRovoke – October 8, 2020
The pandemic has brought about an evolution of client-agency relationships, according to the views of Indian corporate communication heads.
Q & A With Jason Vines: Former Head of PR for Nissan & Ford
By Jade Minh
Everything PR – October 8, 2020
We recently conducted an interview with Jason Vines, former head of PR for Nissan North America, Ford Motor Company globally and Chrysler Group; he is now a distinguished author published at Waldorf Publishing. He is a leading communications and government affairs consultant.
14 Do’s and Don’ts of Blogging You Need to Know
By Erika Montgomery
Three Girls Media – October 7, 2020
To use blogging to communicate with your audience and drive traffic to your website, you first need to understand some important do’s and don’ts.
Journalists speak out on 2020’s impact on media—and how PR can build coverage inroads
By Richard Carufel
Agility PR – October 8, 2020
As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election.
What corporate communications experts can learn from the Trump Covid story
By Simon Brooke
Influence (UK) – October 8, 2020
If you had any doubt that messaging and communications around Covid is difficult, then just look at the confusion and chaos surrounding the condition of President Trump.
6 comms pros weigh in: What would you do if you were managing Joe Biden’s social comms campaign?
By Arik Hanson
ACH Communications – October 8, 2020
Since we love to play armchair quarterback when it comes to political messaging and strategy, I thought I’d ask some of my more politically astute friends a simple question: What would you do if you were running Joe Biden’s communications campaign this fall?
Instead of Worrying about the What-Ifs, Focus on Yourself
By Wendy Glavin, Founder & CEO, Wendy Glavin Agency
CommPro (UK) – October 7, 2020
We all like to feel that we have control over our lives. But, during the pandemic, many feel powerless, anxious, stressed, scared, depressed, overwhelmed, stuck and even hopeless. Since it’s Mental Health Awareness Month, take the time to confront your fears, manage uncertainty, and know that if you reach out for help, people will be there for you.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.