Daily PR Brief – Thu 10/10/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring services

18 killer things learned from 18 years managing a creative comms agency (Influence (UK) – October 10, 2019)

Announcing PR Daily’s 2019 Nonprofit PR Awards finalists (PR Daily – October 9, 2019)

Six Reasons Agency Owners Get Stuck and Can’t Scale (Spin Sucks – October 10, 2019)

Everything You Need to Know About Earned Media Management (Public Relations Society of America – October 10, 2019)

Five Reasons To Prioritize Listening In Your Organization (Forbes – October 10, 2019)

Social media: the beans on toast of PR (Babel – October 10, 2019)

PR Masters Series Podcast, Episode #15 – Shelley Spector (CommPro – October 9, 2019) [PODCAST]

What I would be budgeting for in 2020 if I were a brand-side PR manager (Communications Conversations – October 10, 2019)

Prepping for Preliminary Interviews with Journalists – A Guide (Business 2 Community – October 10, 2019)

Interview highlights the risk of waxing lyrical on wider issues (Media First (UK) – October 10, 2019)

9 Mistakes to Avoid When Writing a Professional Bio (PR News – October 9, 2019)

Why You Shouldn’t Ignore Your Online Reputation (Forbes – October 10, 2019)

Summary Section:

18 killer things learned from 18 years managing a creative comms agency
By Johnny Pitt, Founder, Launch
Influence (UK) – October 10, 2019
Over 6,000 days, we’ve inaugurated hundreds of Launchers, won a stack of industry awards, loads of pitches… and lost a fair few, too.

Announcing PR Daily’s 2019 Nonprofit PR Awards finalists
PR Daily – October 9, 2019
We’re excited to recognize this year’s finalists. Read on to learn more, and stay tuned for our winners announcement.

Six Reasons Agency Owners Get Stuck and Can’t Scale
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – October 10, 2019
There are major reasons why smart, talented agency owners get stuck in their businesses and can’t seem to grow. Gini Dietrich describes six of them.

Everything You Need to Know About Earned Media Management
By Sarah Parker
Public Relations Society of America – October 10, 2019
Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision.

Five Reasons To Prioritize Listening In Your Organization
By Marisol Barrios, CEO of Mission Driven PR
Forbes – October 10, 2019
Emotional validation is a basic human need. Listening in public relations is essential to the organization’s workforce and their need to be heard.

Social media: the beans on toast of PR
By Silvia Haeng
Babel – October 10, 2019
Social media and PR are now important parts of most business agendas. Companies are held accountable and what’s more, they are placed under a magnifying glass, under constant scrutiny. …

PR Masters Series Podcast, Episode #15 – Shelley Spector [PODCAST]
CommPro – October 9, 2019
Named as one of the “most innovative” professionals in the field, Spector has produced award-winning campaigns for some of the world’s top corporations, including AT&T, Bayer, ITT Corporation, Forest Laboratories, Harris Corporation, and Philips.

What I would be budgeting for in 2020 if I were a brand-side PR manager
Communications Conversations – October 10, 2019
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!).

Prepping for Preliminary Interviews with Journalists – A Guide
By Neil Grasso
Business 2 Community – October 10, 2019
Journalists and reporters are busy by nature. They are always searching for their next story, and businesses are always trying to get their attention to get coverage for their brand.

Interview highlights the risk of waxing lyrical on wider issues
By Adam Fisher
Media First (UK) – October 10, 2019
This is particularly true towards the end when the reporter tries to bring in wider questions, usually about another story that is in the news.

9 Mistakes to Avoid When Writing a Professional Bio
By Andrew Hindes, President of The In-House Writer
PR News – October 9, 2019
Writing a good professional bio is nothing to be afraid of—as long as you avoid a few common pitfalls.

Why You Shouldn’t Ignore Your Online Reputation
By Matt Bowman, President of Thrive Internet Marketing Agency
Forbes – October 10, 2019
If your target customers search for popular keywords around your product or service, will you come up? And if you do, will it be positive?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.