Daily PR Brief – Thu 10/11/18


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Check out some of today’s best PR industry news clips:

public relations reporting

30 jobs in the PR and marketing world (PR Daily – October 11, 2018)
Fewer Journalists Means Brands Need to Act Like Media Companies (O’Dwyer’s – October 11, 2018)
4 reasons PR pros should look for a new job (PR Daily – October 10, 2018)
Conference Recap: Aria Finger on Inspiring Today’s Youth (Public Relations Society of America – October 11, 2018)
Role of the Communicator in Abolishing Offensive Language (Spin Sucks – October 10, 2018)
Nine Actions That Torpedo Global PR (Ishmael’s Corner – The Hoffman Agency – October 10, 2018)
How should PR pros talk about earnings? (PR Daily – October 11, 2018)
Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in (Muck Rack Blog – October 10, 2018)
How the public’s lack of trust in the media affects your company (Axia Public Relations – October 11, 2018)
Happiness and the improvement of professional PR/communications practice (PR Conversations – October 11, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – October 11, 2018
Which organizations—of all sizes—boast the top company cultures in the U.S.? Find out, and then check out our roundup of current job openings.

Fewer Journalists Means Brands Need to Act Like Media Companies
By Matthew Schwartz
O’Dwyer’s – October 11, 2018
Consider it a wake-up call for brands and organizations whose content marketing efforts are half-baked and underfunded.

4 reasons PR pros should look for a new job
By Julia Sahin
PR Daily – October 10, 2018
If you recognize these telltale signs of a stagnant position, it’s time to move on—maybe into something that seems a little scary.

Conference Recap: Aria Finger on Inspiring Today’s Youth
By Dean Essner
Public Relations Society of America – October 11, 2018
According to Aria Finger, most sweeping generalizations about young people are wrong.

Role of the Communicator in Abolishing Offensive Language
By Sara Hawthorn
Spin Sucks – October 10, 2018
Four steps to better-equip ourselves and be more aware about offensive language when communicating disability and other news relating to diversity.

Nine Actions That Torpedo Global PR
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – October 10, 2018
The more effort a company puts into shaping the content to the specific characteristics of a particular market, the stronger the story becomes for the targeted audience.

How should PR pros talk about earnings?
By Sarah Babbitt
PR Daily – October 11, 2018
Earnings is big news for most organizations, but pitching that data can be a tough sell. Here’s how to package your success for media outlets.

Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – October 10, 2018
As the usefulness of the common press release continues to wane, short, customized and targeted pitches are increasingly becoming the #1 tool in the toolbox for PR professionals.

How the public’s lack of trust in the media affects your company
By Lisa Goldsberry
Axia Public Relations – October 11, 2018
In addition to distrust of media, reports have found a lack of trust in corporations. More than 60 percent of respondents in a recent survey rated CEOs as only somewhat or not at all credible.

Happiness and the improvement of professional PR/communications practice
By Heather Yaxley
PR Conversations – October 11, 2018
Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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