Daily PR Brief – Thu 10/18/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

media monitoring service

30 jobs in the PR and marketing world (PR Daily – October 17, 2018)
Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign (Forbes – October 18, 2018)
PR company accused of using ‘tobacco lobbyist tactics’ to promote weedkiller linked to cancer (The Independent – October 16, 2018)
Mnuchin to Skip Saudi’s ‘Davos in the Desert’ (O’Dwyer’s – October 18, 2018)
Brand Storytelling Driven By Purpose, New Platforms (The Holmes Report – October 18, 2018)
4 Tips for Success With Your Difficult Client (PR News – October 18, 2018)
A Simple Trick to Personalizing Your Pitches on a Tight Deadline (Public Relations Society of America – October 8, 2018)
How to Implement Cause Marketing Into Your Strategy (Spin Sucks – October 18, 2018)
Blurred lines: What’s the difference between a journalist and an influencer? (Muck Rack Blog – October 18, 2018)
USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement (PR News – October 17, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – October 17, 2018
Which cities have the highest average salary for business-related careers—and leave the most money left over after paying rent? Find out, and then check out our roundup of job openings.

Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign
By Forbes Agency Council
Forbes – October 18, 2018
From a marketing perspective, was this ultimately a smart move on Nike’s part?

PR company accused of using ‘tobacco lobbyist tactics’ to promote weedkiller linked to cancer
By James Moore
The Independent – October 16, 2018
Environmentalists have accused the organizers of a six-figure lobbying campaign designed to defend a controversial weedkiller of using methods “straight out of the fossil fuel and tobacco lobbyists’ playbook”.

Mnuchin to Skip Saudi’s ‘Davos in the Desert’
By Kevin McCauley
O’Dwyer’s – October 18, 2018
Treasury Secretary Steve Mnuchin said today the he won’t be attending the so-called “Davos in the Desert” summit in Saudi Arabia following the murder, torture and dismemberment of Saudi dissident and Washington Post columnist Jamal Khashoggi earlier this month.

Brand Storytelling Driven By Purpose, New Platforms
By Diana Marszalek
The Holmes Report – October 18, 2018
Increasingly, companies are looking create bonds with consumers through human-driven storytelling and ‘the wow factor’ of new distribution and production methods.

4 Tips for Success With Your Difficult Client
By Melissa Hoffmann
PR News – October 18, 2018
In various interviews with PR News, communicators mentioned four major tactics that have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

A Simple Trick to Personalizing Your Pitches on a Tight Deadline
By Michael Smart
Public Relations Society of America – October 8, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches.

How to Implement Cause Marketing Into Your Strategy
By Manish Dudharejia
Spin Sucks – October 18, 2018
According to one study, many consumers would switch their purchasing decisions to a brand associating with a cause. So, let’s talk about cause marketing!

Blurred lines: What’s the difference between a journalist and an influencer?
By Mike Schneider
Muck Rack Blog – October 18, 2018
Although some influencers might be potential targets for PR outreach, launching an influencer strategy isn’t as simple as buying an influencer database and sending out a bunch of pitches.

USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement
By Seth Arenstein
PR News – October 17, 2018
With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.