Daily PR Brief – Thu 10/24/19


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Check out some of today’s best

PR/Comms industry news clips:

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Ingredients for Success: What Makes a PR Professional Excellent in Their Field? (5W Public Relations – October 24, 2019)

A day in the life of… Matt Phillips, founder of virtual PR agency PPR (Econsultancy – October 24, 2019)

Social, Green Issues Top Concerns of Gen Zers (O’Dwyer’s – October 23, 2019)

How Uproar PR’s Catriona Harris brings innovation to her agency (PR Daily – October 23, 2019)

Research: Employees reveal top 10 career regrets (Ragan – October 24, 2019)

Weber Shandwick Named Global Agency Of The Year 2019 (The Holmes Report – October 24, 2019)

PR Lessons From Facebook’s New Policies to Combat Disinformation (PR News – October 23, 2019)

Three Must-Have Components To Generate Performance Effectiveness In Communications (Forbes – October 24, 2019)

Pro Tips: Writing a Riveting Press Release Headline (Business 2 Community – October 23, 2019)

Client Acquisition versus Client Retention: Which Matters More? (Everything PR – October 23, 2019)

Summary Section:

Ingredients for Success: What Makes a PR Professional Excellent in Their Field?
5W Public Relations – October 24, 2019
So what exactly makes a PR pro successful, and what should an agency be looking for in their next superstar candidate?

A day in the life of… Matt Phillips, founder of virtual PR agency PPR
By Ben Davis
Econsultancy – October 24, 2019
Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the media technology & marketing services sectors.

Social, Green Issues Top Concerns of Gen Zers
By Steve Barnes
O’Dwyer’s – October 23, 2019
A vast majority of Gen Zers say that they care about social and environmental issues—and they think companies should take action on them, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study.

How Uproar PR’s Catriona Harris brings innovation to her agency
By Ted Kitterman
PR Daily – October 23, 2019
She runs her boutique agency with her husband—an arrangement that works for these two PR entrepreneurs. What’s it like to work in the PR field with your significant other as a business partner?

Research: Employees reveal top 10 career regrets
By Robby Brumberg
Ragan – October 24, 2019
‘I should have spent more time at the office,’ said no one ever—or did they? Read on to learn workers’ biggest sources of remorse and what professionals wish they’d done differently.

Weber Shandwick Named Global Agency Of The Year 2019
The Holmes Report – October 24, 2019
Weber Shandwick takes top global honour for the fourth time in six years, alongside Agency of the Year recognition for M Booth, Joele Frank, Ketchum, Edelman, Evoke Kyne, Grayling, WE and BoldT.

PR Lessons From Facebook’s New Policies to Combat Disinformation
By Justin Joffe
PR News – October 23, 2019
Facebook announced a series of new policies intended to curb hostile actors from once again weaponizing the social network to influence our 2020 elections

Three Must-Have Components To Generate Performance Effectiveness In Communications
By Marisol Barrios, CEO of Mission Driven PR
Forbes – October 24, 2019
When combined, structure, measurable objectives and actions create the magic of performance effectiveness in communications.

Pro Tips: Writing a Riveting Press Release Headline
By Rhamer Bernardez
Business 2 Community – October 23, 2019
Anyone who comes across a press release is looking for something that catches their eye. How does that happen? Through a powerful headline.

Client Acquisition versus Client Retention: Which Matters More?
By Jim Crickell
Everything PR – October 23, 2019
For digital marketers, there are, broadly speaking, two areas of focus when it comes to customer relationships.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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