Daily PR Brief – Thu 10/31/19


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Check out some of today’s best

PR/Comms industry news clips:

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House of PR Horrors – when brands take a terrible turn (Babel – October 31, 2019)

PR agencies invade adland (Advertising Age – October 28, 2019)

Brands looking inward & other takeaways from #PRovoke19 (Ep. 191) (The Echo Chamber Podcast – October 30, 2019) [PODCAST]

From JUUL to Facebook, Self-Regulation is Always Bad PR (PR News – October 31, 2019)

Thoughts on diversity, leadership, and integrity from #PRSAICON (Meltwater Blog – October 31, 2019)

What Fat Bear Week Can Teach Us About Newsworthiness (Public Relations Society of America – October 31, 2019)

How PR Helps Turn Prospects Into Customers (Crenshaw Communications – October 30, 2019)

Why Spanx’s Sara Blakely might be the best CEO on LinkedIn (Communications Conversations – October 31, 2019)

How to overcome the PR blunders journalists hate most (Muck Rack Blog – October 30, 2019)

PR Pros Take to Twitter for Earned Media Outreach (PAN Communications – October 31, 2019)

What is a Unique Way to use the Media Room? A Top 5 List. (Business 2 Community – October 31, 2019)

Summary Section:

House of PR Horrors – when brands take a terrible turn
By Silvia Haeng
Babel – October 31, 2019
Gather round with your hot cup of curiosity, as we explore the top five scariest brand horror stories from this year, and how they went from smart to shocking in the blink of a zombified eye. …

PR agencies invade adland
By Lindsay Rittenhouse
Advertising Age – October 28, 2019
Public relations firms are giving traditional creative shops a run for their money.

Brands looking inward & other takeaways from #PRovoke19 (Ep. 191) [PODCAST]
The Echo Chamber Podcast – October 30, 2019
In this episode, Aarti Shah and the W2O Group’s Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23.

From JUUL to Facebook, Self-Regulation is Always Bad PR
By Justin Joffe
PR News – October 31, 2019
All of this harkens back to the old Sir John Dalberg-Acton adage, “Absolute power corrupts absolutely.”

Thoughts on diversity, leadership, and integrity from #PRSAICON
By Christine Nielsen
Meltwater Blog – October 31, 2019
The annual Public Relations Society of America (PRSA) conference is aimed at bringing together industry professionals to learn from each other, hear from those that led the way and get equipped with the most effective tools and resources to adapt to the ever-evolving trends.

What Fat Bear Week Can Teach Us About Newsworthiness
By Michael Smart
Public Relations Society of America – October 31, 2019
As I skimmed CNN recently I discovered that Fat Bear Week is a thing. Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest.

How PR Helps Turn Prospects Into Customers
By Dorothy Crenshaw
Crenshaw Communications – October 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Here are the different ways PR helps nudge a prospect toward purchase, at every step of the marketing funnel.

Why Spanx’s Sara Blakely might be the best CEO on LinkedIn
By Arik Hanson, Principal of ACH Communications
Communications Conversations – October 31, 2019
Not Microsoft’s Satya Nadella. Not General Motors’ Mary Barra (who has 1.2M LinkedIn followers, btw) Not even American Family’s Jack Salzwedel (although he is great–I wrote about him first in 2015). Nope, Sara Blakely, the founder and CEO of Spanx is the best CEO on LinkedIn.

How to overcome the PR blunders journalists hate most
By Erin Ovadal
Muck Rack Blog – October 30, 2019
In our latest research at Fractl, we surveyed 500+ journalists, editors and online writers to uncover the biggest reasons behind a writer declining a PR pitch aka failing to secure coverage for your client.

PR Pros Take to Twitter for Earned Media Outreach
By Emily Hubbard
PAN Communications – October 31, 2019
Learn how to leverage Twitter’s news-driven platform to conduct earned media outreach and connect with journalists on trending topics.

What is a Unique Way to use the Media Room? A Top 5 List.
By Neil Grasso
Business 2 Community – October 31, 2019
If you are looking to establish a new media room on your company’s website, there are many different approaches you can take.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.