Daily PR Brief – Thu 11/01/18


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Check out some of today’s best PR/Comms industry news clips:

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30 jobs in the PR and marketing world (PR Daily – October 31, 2018)
Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram (TechCrunch – October 31, 2018)
Publicis Monitors Khashoggi Developments (O’Dwyer’s – October 31, 2018)
How to boost PR measurement through benchmarking (PR Daily – November 1, 2018)
Inspirational Nonprofit #GivingTuesday Fundraising Campaigns (Meltwater Blog – November 1, 2018)
Glassdoor Strategy for Communicators: The Definitive Q&A (Spin Sucks – October 31, 2018)
How 4 Shifts at Facebook Will Affect Communicators (PR News – November 1, 2018)
5 ways PR pros can maximize conference participation (Muck Rack Blog – November 1, 2018)
New Research: Corporations Ill-Prepared for Expected Reputational Risks (Glean.info – November 1, 2018)
Why Vertical Video is a Social PR Secret (Social PR Chat – October 31, 2018)
6 PR takeaways from a Dutch Olympian’s marathon swim (PR Daily – October 31, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – October 31, 2018
Which U.S. cities are most likely to have you quaking in your boots? Find out, and then check out our roundup of current job openings.

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram
By Josh Constine
TechCrunch – October 31, 2018
Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit.

Publicis Monitors Khashoggi Developments
By Kevin McCauley
O’Dwyer’s – October 31, 2018
Publicis Groupe chairman Maurice Levy said the French ad/PR combine, owner of Qorvis Communications—Saudi Arabia’s go-to PR firm—is monitoring developments in the investigation into the Oct. 2 murder of Washington Post contributor and Saudi dissident Jamal Khashoggi.

How to boost PR measurement through benchmarking
By Russell Working
PR Daily – November 1, 2018
A new, free download, “PR Measurement: 8 Benchmarking Benefits Crucial to Success,” offers tips for deepening the power of your PR tracking.

Inspirational Nonprofit #GivingTuesday Fundraising Campaigns
By Nick Rogers
Meltwater Blog – November 1, 2018
Here are 3 of our favorite Giving Tuesday fundraising campaigns to get ideas flowing this year.

Glassdoor Strategy for Communicators: The Definitive Q&A
By Mike Schaffer
Spin Sucks – October 31, 2018
Edelman’s Mike Schaffer talks Glassdoor strategy for communicators with Glassdoor’s Amelia Green-Vamos from the company’s Corporate Communications team.

How 4 Shifts at Facebook Will Affect Communicators
By Sophie Maerowitz
PR News – November 1, 2018
In its quarterly earnings call, Mark Zuckerberg spoke to four new directions that Facebook is headed, all of which will affect how communicators approach the platform. Here are some of their implications.

5 ways PR pros can maximize conference participation
By Ellie Schlam
Muck Rack Blog – November 1, 2018
Here are five simple ways to maximize your participation at an industry conference.

New Research: Corporations Ill-Prepared for Expected Reputational Risks
By William Comcowich
Glean.info – November 1, 2018
Corporate leaders expect dangerous waters ahead, yet their organizations are surprisingly unprepared to prevent or manage the risks, new research reveals.

Why Vertical Video is a Social PR Secret
By Lisa Buyer
Social PR Chat – October 31, 2018
57% of videos plays come from mobile devices. For that reason, vertical video content continues to dominate over other video formats.

6 PR takeaways from a Dutch Olympian’s marathon swim
By Andrea Hak
PR Daily – October 31, 2018
When former Gold-medalist Maarten van der Weijden decided to swim a 55-hour course to raise money for cancer research, he needed a PR team to tell his story.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.