Daily PR Brief – Thu 11/05/20


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Check out some of today’s best

PR/Comms industry news clips:

PR Newsletter

 

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Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations (PRNEWS – November 4, 2020)

PR’s Top Pros Talk: Aaron Kwittken (O’Dwyer’s – November 4, 2020) [VIDEO]

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications (PR Daily – November 4, 2020)

A-P Digital Innovation Roundtable: Covid-19 Lessons Must Endure Beyond Pandemic (PRovoke – November 5, 2020)

Adam Clyne, founder of Coolr on the PRmoment Podcast (PRmoment (UK) – November 5, 2020) [PODCAST]

Things about PR that I question as a 30-year industry vet (Agility PR – November 4, 2020)

8 Networking Tips For A Virtual World (CommPro (UK) – November 4, 2020)

Can Sponsored Content Work For PR? (Crenshaw Communications – November 5, 2020)

Going down the rabbit hole – evaluation and measurement in 2020 (Influence (UK) – November 5, 2020)

Why you should unplug during stressful times (HMA Public Relations – November 5, 2020)

Webinar recap: Results from Muck Rack’s survey on the state of Diversity, Equity and Inclusion in PR (Muck Rack Blog – November 4, 2020)

Mohammed Bin Salman: Power and Perception (Everything PR – November 5, 2020)

Summary Section:

Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations
By Panagiotis Kakolyris
PRNEWS – November 4, 2020
This evolution will make communication faster, more insightful and effective. Intelligent Relations will collect big data easier and more meaningfully.

PR’s Top Pros Talk: Aaron Kwittken [VIDEO]
By Steve Barnes
O’Dwyer’s – November 4, 2020
Can artificial intelligence make pitching the media an easier process? KWT Global CEO Aaron Kwittken, who is also the founder and CEO of Prophet, an AI-driven, SaaS platform for PR professionals, discusses that question with Doug Simon in the latest “PR’s Top Pros Talk” video interview.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications
By Ted Kitterman
PR Daily – November 4, 2020
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.

A-P Digital Innovation Roundtable: Covid-19 Lessons Must Endure Beyond Pandemic
By David Blecken
PRovoke – November 5, 2020
Discussion with in-house APAC leaders examined the positive developments to have emerged from 2020’s crisis and cautioned against short-termism.

Adam Clyne, founder of Coolr on the PRmoment Podcast [PODCAST]
PRmoment (UK) – November 5, 2020
For Adam it’s been a pretty varied career, first of all he worked in PR, then he made the move into advertising with JWT. He launched his own digital agency called The Lab in 2002 which he then sold to the agency that is now Kindred. Spells at TVC and Weber Shandwick followed. Then he had a spell at LadBible before launching his own social media agency Coolr in 2017.

Things about PR that I question as a 30-year industry vet
By Arthur Solomon
Agility PR – November 4, 2020
For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen. But some PR practitioners, like myself, who entered the PR business after being a journalist, also have found fault with an aspect of PR—the way large agencies operate.

8 Networking Tips For A Virtual World
By Marie Raperto
CommPro (UK) – November 4, 2020
Networking shouldn’t stop just because we are now working virtual. Meeting or having coffee with someone may be out but that doesn’t mean that your networking activities must stop. Here are some tips to help.

Can Sponsored Content Work For PR?
By Bindi Saikia
Crenshaw Communications – November 5, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How?

Going down the rabbit hole – evaluation and measurement in 2020
By Emer McDevitt
Influence (UK) – November 5, 2020
As communication experts, PR practitioners should find it relatively easy to highlight their contribution towards the organisation’s goals and objectives. Yet unlike other disciplines, PR’s inability to communicate its strategic impact is a contradiction that has enveloped the industry for years.

Why you should unplug during stressful times
By Autumn Jarrett
HMA Public Relations – November 5, 2020
As a PR pro, Autumn spends a lot of time on social media. Amid the election, she has a few ideas on how to unplug from your phone.

Webinar recap: Results from Muck Rack’s survey on the state of Diversity, Equity and Inclusion in PR
By Rachel Pluck
Muck Rack Blog – November 4, 2020
Muck Rack held a webinar to discuss the findings of its new survey, The State of Diversity, Equity and Inclusion in PR.

Mohammed Bin Salman: Power and Perception
Everything PR – November 5, 2020
To achieve the status, MBS has mastered the art of public relations to thrive in establishing power and perception within the kingdom. Several instances where MBS’ prowess in PR has consolidated the regime’s power and created the right perceptions among the Saudi Arabian populace are as follows.


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