Check out some of today’s best
PR/Comms industry news clips:
Top Ten Movies That Did PR for Real Brands
By Adam Dickter
O’Dwyer’s – November 6, 2019
Whether the result of a paid product placement, a screenwriter’s whim or an essential story detail, there’s a long history of big screen PR for real brands—from James Bond’s Aston Martin and Marty McFly’s DeLorean to ET gobbling Reese’s Pieces.
Nonprofit PR Awards 2019 Winners
Ragan – November 7, 2019
Read on to learn more about the top winners and honorable mention recipients for PR Daily’s 2019 Nonprofit PR Awards.
Maxim Behar on the global PR revolution (Ep. 193) [PODCAST]
The Echo Chamber Podcast – November 6, 2019
Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution.
A Step-by-Step Video Creation Guide for a PR Army of One
By Seth Arenstein
PR News – November 6, 2019
Create video content for the most-specific audience possible instead of trying to appeal to huge audiences. “Not every video needs 1 million views.”
Advice From a 94-Year-Old Veteran of the Military and Public Affairs
By Rachel Hedstrom, APR
Public Relations Society of America – November 7, 2019
My 94-year-old grandfather, C.B. Perdue, is retired from the U.S. Air Force, where he spent most of his career in public affairs.
7 Common PR Mistakes Startups Make
By Dorothy Crenshaw
Crenshaw Communications – November 6, 2019
A startup is unique in many ways. The stakes are higher than at a more established business. And not all startups understand how to take advantage of their investment in PR. Here are some of the most common PR mistakes made by startups.
Is any PR good PR? (Spoiler: Nope!)
By Michelle Garrett
Muck Rack Blog – November 6, 2019
We’ve heard the old saying, “’There’s no such thing as bad publicity,” a quote made famous by P.T. Barnum.
Balancing Automation with the Human Touch
By Ronn Torossian
Behind the Lines – November 7, 2019
It’s true that advances in technology have made work life much easier, or at least that is the general purpose of integrating a higher level of technology. However, automation and artificial intelligence aren’t always able to fully replace many elements of work that require a “human touch”.
A Human Approach To Internal Comms
By Elizabeth Baskin
Tribe – November 7, 2019
Employees can smell fake a mile away. Communications that are contrived or written in corporate-speak just glare with an artificial glow.
IBM expert: Comms pros must become data scientists
By Russell Working
Ragan – November 7, 2019
Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.