Daily PR Brief – Thu 11/08/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR/Comms industry news clips:

media research company

30 jobs in the PR and marketing world (PR Daily – November 7, 2018)
How Ben & Jerry’s Support for Black Lives Matter Fostered a Different Kind of Dialogue on Social Media (Institute for Public Relations – November 8, 2018)
First-Time CMOs: It’s Time To Get Fearless (Forbes – November 8, 2018)
Journos Dismiss Bias, Defend Use of Unnamed Sources (O’Dwyer’s – November 7, 2018)
5 enduring functions of public relations (PR Daily – November 8, 2018)
Amazon Devices Launches Competitive PR Agency Review (The Holmes Report – November 8, 2018)
The Role of Corporate Social Responsibility (CSR) and Internal CSR Communication in Predicting Employee Engagement (Institute for Public Relations – November 7, 2018)
The Spin Sucks Community AMA Featuring Larry Kim (Spin Sucks – November 8, 2018)
6 questions with Ry Crist from CNET (Muck Rack Blog – November 7, 2018)
Timely And Effective Tips On Pitching To The Media (Forbes – November 8, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – November 7, 2018
It’s National Stress Awareness Day, so take a breath, relax, and check out our roundup of current job openings.

How Ben & Jerry’s Support for Black Lives Matter Fostered a Different Kind of Dialogue on Social Media
By Martha Paz-Soldan
Institute for Public Relations – November 8, 2018
The study addresses how agonism was expressed on the company’s Facebook page and what Ben & Jerry’s support for Black Lives Matter suggests about the role of communication in social media contexts.

First-Time CMOs: It’s Time To Get Fearless
By Katie Bullard, Chief Growth Officer at DiscoverOrg
Forbes – November 8, 2018
The path to CMO success is long and arduous. While laying a strong foundation is critical, you must build on these structural elements in a consistent and methodical way in order to reach your organizational objectives. How do you ensure your follow-up is as strong as your first steps?

Journos Dismiss Bias, Defend Use of Unnamed Sources
By Jon Gingerich
O’Dwyer’s – November 7, 2018
Only nine percent of business journalists think an unconscious bias has affected their profession’s ability to report on the Trump administration.

5 enduring functions of public relations
By Frank Strong, Founder of Sword and the Script Media
PR Daily – November 8, 2018
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.

Amazon Devices Launches Competitive PR Agency Review
By Diana Marszalek
The Holmes Report – November 8, 2018
The wide-ranging remit covers the full range of Amazon’s personal technology, from streaming devices to smart home security, Holmes Report can reveal.

The Role of Corporate Social Responsibility (CSR) and Internal CSR Communication in Predicting Employee Engagement
By Duthler, G., & Dhanesh, G. S.
Institute for Public Relations – November 7, 2018
The authors of the current study examined employee perceptions of their organizations’ CSR practices and internal CSR communication (one-way, two-way asymmetrical and two-way symmetrical models of communication) as two crucial organizational level variables that could foster employee engagement.

The Spin Sucks Community AMA Featuring Larry Kim
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks – November 8, 2018
Marketers have a lot of questions about chatbots, so we invited Larry Kim to host the next #SpinSucksAMA to answer all things chatbots.

6 questions with Ry Crist from CNET
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – November 7, 2018
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Ry Crist, senior associate editor at CNET.

Timely And Effective Tips On Pitching To The Media
By Kristen Wessel, Senior Director of PR & Operations at ChicExecs PR & Retail Strategy Firm
Forbes – November 8, 2018
One of the main components of public relations and marketing is strategy. Create mind-blowing pitches and time them correctly for publications.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.