Daily PR Brief – Thu 11/12/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring software

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PR Tips For A Deep Media Spokesperson Bench (Crenshaw Communications – November 11, 2020)

Rake news: The story that shows you never know when you could find yourself in the media spotlight (Media First (UK) – November 11, 2020)

PR Masters Series Podcast, Episode #36 – Margi Booth (CommPro (UK) – November 11, 2020) [PODCAST]

AT&T Appoints New CMO (O’Dwyer’s – November 11, 2020)

Announcing Ragan’s 2020 PR Daily Awards (Ragan – November 12, 2020)

Checking in on DEI: The Work Is Just Beginning (PRNEWS – November 12, 2020)

Going Back to the (Psychological) Roots of Measurement and Evaluation (Institute for Public Relations – November 11, 2020)

Building content that matters—for whom it matters most (Agility PR – November 12, 2020)

PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato (Communications Conversations – November 12, 2020)

6 tips for crisis comms strategy in the post-election period (PR Daily – November 11, 2020)

Summary Section:

PR Tips For A Deep Media Spokesperson Bench
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications – November 11, 2020
In PR, spokespeople are the voice of a company but how do you identify who is best for media relations?

Rake news: The story that shows you never know when you could find yourself in the media spotlight
By Adam Fisher
Media First (UK) – November 11, 2020
Four Seasons Total Landscaping found it itself at the centre of the media spotlight and making headlines across the world thanks to a bizarre press conference from Donald Trump’s legal team and its claims of voter fraud.

PR Masters Series Podcast, Episode #36 – Margi Booth [PODCAST]
CommPro (UK) – November 11, 2020
Margi founded M Booth in 1985 to create innovative communications programs for highly respected consumer, lifestyle, and corporate brands. Under her leadership, the agency’s client roster has grown to include American Express, Unilever, Google, GE, Mercedes Benz, and Godiva, among others.

AT&T Appoints New CMO
By Jon Gingerich
O’Dwyer’s – November 11, 2020
AT&T Communications has named Kellyn Smith Kenny chief marketing and growth officer, a new role at the world’s largest telecommunications company.

Announcing Ragan’s 2020 PR Daily Awards
Ragan – November 12, 2020
The finalists in Ragan’s 2020 PR Daily Awards represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year.

Checking in on DEI: The Work Is Just Beginning
By Nicole Schuman
PRNEWS – November 12, 2020
Several months after the call for justice for George Floyd, DEI initiatives permeate the PR and communication industry. How well are they working?

Going Back to the (Psychological) Roots of Measurement and Evaluation
By Thomas Stoeckle
Institute for Public Relations – November 11, 2020
For all the obvious reasons, 2020 feels like ten years rolled into one, so 2010 can seem like a really long time ago. That was when, at the 2nd European Summit on Measurement in Barcelona, AMEC introduced the Barcelona Principles to address “the lack of clear standards to PR measurement results in the profession.”

Building content that matters—for whom it matters most
By Cameron Brody
Agility PR – November 12, 2020
Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms.

PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato
By Arik Hanson, Principal of ACH Communications
Communications Conversations – November 12, 2020
If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. And, when you did, you never heard a bad word about her.

6 tips for crisis comms strategy in the post-election period
By Ted Kitterman
PR Daily – November 11, 2020
Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.