Daily PR Brief – Thu 11/14/19


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Check out some of today’s best

PR/Comms industry news clips:

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What #BoycottUber Says About Investor Relations (PR News – November 13, 2019)

Journalists’ Top Six Pitching Pet Peeves (Spin Sucks – November 13, 2019)

5 Tips for Conducting a Successful Interview (March Communications – November 14, 2019)

ONLY 1.5% of Pitches are Working. Here’s Why (Business 2 Community – November 13, 2019)

12 Exciting Agency Challenges (And What They Mean For You) (Forbes – November 14, 2019)

Why Doing PR for SaaS is So Painful (O’Dwyer’s – November 14, 2019)

World PR Report Highlights Increasing Importance Of Reputation And Purpose (The Holmes Report – November 14, 2019)

Please Tell Me It’s Not Another Report (Amendola Communications – November 13, 2019)

Personal Branding: What It Is and How to Do It Right (Marx Communications – November 13, 2019)

How to optimize your comms tech stack in 2020 (Communications Conversations – November 14, 2019)

AIinPR issues stark call to PR industry – Upskill or risk getting left behind (Influence (UK) – November 14, 2019)

Summary Section:

What #BoycottUber Says About Investor Relations
By Justin Joffe
PR News – November 13, 2019
For PR pros, the latest round of calls to #BoycottUber also contains many lessons around what constitutes good, and bad, investor relations.

Journalists’ Top Six Pitching Pet Peeves
By Delaney Kline
Spin Sucks – November 13, 2019
Securing quality coverage can do wonders for your brand, but pitchin’ ain’t easy. Here’s how to avoid these six journalists’ pitching pet peeves.

5 Tips for Conducting a Successful Interview
By Elizabeth Snell
March Communications – November 14, 2019
Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct a successful interview.

ONLY 1.5% of Pitches are Working. Here’s Why
By Rhamer Bernardez
Business 2 Community – November 13, 2019
Pitching to media has become increasingly difficult over the years. New technologies and the decreased number of newsroom staff have changed the chances of pitches being picked-up, let alone read.

12 Exciting Agency Challenges (And What They Mean For You)
By Forbes Agency Council
Forbes – November 14, 2019
The demands and challenges agency professionals face often allow them to think more creatively and develop innovative solutions to unique problems. Here are a few of the most exciting challenges industry pros have gotten to solve.

Why Doing PR for SaaS is So Painful
By Edward M. Yang, Managing Partner of Firecracker PR
O’Dwyer’s – November 14, 2019
SaaS companies often run into a problem when they launch a new product or unveil features: they find out the hard way that it’s much more difficult to get press coverage than they thought. This is due to the nature of SaaS products.

World PR Report Highlights Increasing Importance Of Reputation And Purpose
By Paul Holmes
The Holmes Report – November 14, 2019
Corporate chief executives are taking reputation more seriously, and companies are placing greater emphasis on corporate purpose, contributing to healthy growth for public relations in the corporate arena.

Please Tell Me It’s Not Another Report
By Megan Smith
Amendola Communications – November 13, 2019
PR professionals often counsel clients to focus on the value of their offerings. But we’re not always so good about following that advice in our own reports.

Personal Branding: What It Is and How to Do It Right
By Wendy Marx, President of Marx Communications
Marx Communications – November 13, 2019
Personal branding is more than name recognition. It has the power to take your company and give it more life and personality — through you. Learn how.

How to optimize your comms tech stack in 2020
By Arik Hanson, Principal of ACH Communications
Communications Conversations – November 14, 2019
Earlier this month, the Arthur Page Society unveiled some new research around the changing nature of the CCO position.

AIinPR issues stark call to PR industry – Upskill or risk getting left behind
By Influence
Influence (UK) – November 14, 2019
The #AIinPR panel has issue a stark call to PR practitioners to ‘upskill or risk getting left behind and harming the future of our profession’ as global research clearly shows public relations is not ready for artificial intelligence.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.