Daily PR Brief – Thu 11/15/18


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Check out some of today’s best PR/Comms industry news clips:

media monitoring

30 jobs in the PR and marketing world (PR Daily – November 15, 2018)
How Kindness Means Good Business Year-Round (Forbes – November 15, 2018)
Facebook cut ties with Definers, the PR firm that reportedly helped it blame George Soros for the anti-Facebook movement (Business Insider – November 15, 2018)
How producing exceptional outputs creates concrete outcomes (Axia Public Relations – November 14, 2018)
Will Native Content Fall Victim to Fake News? (O’Dwyer’s – November 15, 2018)
5 takeaways from pitches that missed the mark by a mile (PR Daily – November 15, 2018)
How to Keep a Positive Culture When News is Negative (Spin Sucks – November 14, 2018)
Emotional Marketing Works for B2B Audiences, Too (PR News – November 14, 2018) [Infographic]
How To Reframe The Perception Between PR And Ego (Forbes – November 15, 2018)
Nano-Influencers: A Sizzling New PR & Marketing Opportunity – or a Fizzling Fad? (Glean.info – November 15, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – November 15, 2018
Nov. 15 is a spotlighted day to celebrate those contributing to positive causes, so we’re featuring philanthropy-related positions, plus a roundup of other job openings.

How Kindness Means Good Business Year-Round
By David Gaz, Founder/Creative Director At The Bureau Of Small Projects
Forbes – November 15, 2018
One of the easiest ways to increase brand loyalty is to be kind.

Facebook cut ties with Definers, the PR firm that reportedly helped it blame George Soros for the anti-Facebook movement
By Isobel Asher Hamilton
Business Insider – November 15, 2018
Facebook swiftly cut ties with a PR firm after a New York Times report said the company tried to blame a rise in anti-Facebook sentiment on billionaire George Soros.

How producing exceptional outputs creates concrete outcomes
By Beverly Driskill
Axia Public Relations – November 14, 2018
Axia Public Relations defines the elements that help measure the success of a PR campaign through outputs, outtakes, outcomes, and impacts.

Will Native Content Fall Victim to Fake News?
By Julie Karbo
O’Dwyer’s – November 15, 2018
In the era of fake news, growing consumer confusion and mistrust, it’s more important than ever that native advertising content be true to this mission.

5 takeaways from pitches that missed the mark by a mile
By Beki Winchel
PR Daily – November 15, 2018
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.

How to Keep a Positive Culture When News is Negative
By Eden Spodek
Spin Sucks – November 14, 2018
Eden Spodek speaks to building and maintaining a positive culture in your workplace. How do you keep your team positive, when all the news is so negative?

Emotional Marketing Works for B2B Audiences, Too [Infographic]
By Seth Arenstein
PR News – November 14, 2018
Besides how a message is communicated, its emotional content can be critical to making an impression on the target, according to the infographic shown here, courtesy of PAN Communications.

How To Reframe The Perception Between PR And Ego
By Drew Gerber, CEO of Wasabi Publicity
Forbes – November 15, 2018
PR should really be about connecting with the media to share the value you can bring to their audience.

Nano-Influencers: A Sizzling New PR & Marketing Opportunity – or a Fizzling Fad?
By William Comcowich
Glean.info – November 15, 2018
While proponents say nanos are more affordable and effective, skeptics question if the strategy can be scaled up to provide meaningful results.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.