Daily PR Brief – Thu 11/21/19


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Check out some of today’s best

PR/Comms industry news clips:

2020 vision: The top 5 emerging trends in marketing and PR (Ragan – November 21, 2019)

Goodwill’s Influencer Program is a Model for Nonprofit Media Relations (PR News – November 20, 2019)

Understanding Consumers’ Attitudes About Data Sharing And Building Trust (Forbes – November 20, 2019)

Google, FB Threaten Human Rights – Amnesty Int’l (O’Dwyer’s – November 21, 2019)

Prince Andrew’s Newsnight Interview (Ep. 194) (The Echo Chamber Podcast – November 20, 2019) [PODCAST]

Tips to Boost Newsletter Engagement and Reader Loyalty (Cision – November 21, 2019)

5 Steps to Agency Growth Without Creating More Content (Spin Sucks – November 21, 2019)

Make Your Speeches Move the Human Heart (Amendola Communications – November 20, 2019)

The Company You Keep – Hacks and Flacks Podcast (March Communications – November 21, 2019) [PODCAST]

6 questions with Matt Rosoff from CNBC Digital (Muck Rack Blog – November 21, 2019)

Summary Section:

2020 vision: The top 5 emerging trends in marketing and PR
By Melissa DiGianfilippo and Alexis Krisay
Ragan – November 21, 2019
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape. Digital will drive marketing and PR in 2020.

Goodwill’s Influencer Program is a Model for Nonprofit Media Relations
By Justin Joffe
PR News – November 20, 2019
Goodwill scaled its influencer program to empower members of its local community nonprofits to recruit their own local influencers.

Understanding Consumers’ Attitudes About Data Sharing And Building Trust
By Sallie Burnett, Founder of Customer Insight Group
Forbes – November 20, 2019
With knowledge about how consumers feel about data privacy, companies can take steps to build consumer trust and encourage customers to share data.

Google, FB Threaten Human Rights – Amnesty Int’l
By Kevin McCauley
O’Dwyer’s – November 21, 2019
Amnesty International today called for a radical transformation of Google and Facebook’s business model, saying the tech giants’ “omnipresent surveillance of billions of people posed a systemic threat to human rights” of the four billion people around the world that rely on the Internet to communicate, earn a living, learn and organize both politically and socially.

Prince Andrew’s Newsnight Interview (Ep. 194) [PODCAST]
The Echo Chamber Podcast – November 20, 2019
Enero Group non-executive director David Brain joins the Echo Chamber to examine Prince Andrew’s car-crash of an interview on BBC Newsnight. In conversation with Arun Sudhaman, Brain discusses the PR challenges faced by the Royal Family and why Prince Andrew must learn the basics of crisis management.

Tips to Boost Newsletter Engagement and Reader Loyalty
By Rocky Parker
Cision – November 21, 2019
With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website.

5 Steps to Agency Growth Without Creating More Content
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 21, 2019
In the final of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process.

Make Your Speeches Move the Human Heart
By Philip Anast
Amendola Communications – November 20, 2019
Giving a speech can be intimidating, no matter how comfortable you are. It gets easier, however, if you follow the sage advice of the great Winston Churchill.

The Company You Keep – Hacks and Flacks Podcast [PODCAST]
March Communications – November 21, 2019
Some PR agencies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss whether agencies should drop a client if their employees aren’t comfortable with it.

6 questions with Matt Rosoff from CNBC Digital
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – November 21, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories.  Muck Rack had the opportunity to chat with Matt Rosoff, editorial director for CNBC Digital.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.