Daily PR Brief – Thu 11/29/18


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Check out some of today’s best PR/Comms industry news clips:

30 jobs in the PR and marketing world (PR Daily – November 28, 2018)
2018 Top Places to Work in PR Award Winners (PR News – November 29, 2018)
State Farm puts PR AOR account up for review (PR Week – November 29, 2018)
Study Ranks Crises that Offend Consumers Most (O’Dwyer’s – November 29, 2018)
Report: Less than a third of financial reporters trust press releases (PR Daily – November 29, 2018)
W’s Adam Mack on agency agility (Ep. 137) (The Echo Chamber podcast | Holmes Report – November 29, 2018) [PODCAST]
5 PR Measurement Myths Debunked (PR News – November 29, 2018)
Facebook PR Exposed (Flatiron Communications – November 28, 2018)
5 Unexpected and Cool Revelations About My Career in PR (Amendola Communications – November 28, 2018)
The CMO Turnover Problem – and How to Solve It (Glean.info – November 29, 2018)
3 secrets to building long-term client relationships (Muck Rack Blog – November 29, 2018)

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – November 28, 2018
Technology is making it easier to raise funds for the people and campaigns we care about. You could work for an organization leading the way if you land this week’s featured position.

2018 Top Places to Work in PR Award Winners
PR News – November 29, 2018
These agencies and organizations excel at in-house and client PR work while deeply investing in employees’ personal development and success.

State Farm puts PR AOR account up for review
By Thomas Moore
PR Week – November 29, 2018
State Farm is reviewing its PR AOR account, the company confirmed this week.

Study Ranks Crises that Offend Consumers Most
By Jon Gingerich
O’Dwyer’s – November 29, 2018
As it turns out, actions speak a lot louder than words when it comes to regaining consumer trust in the wake of a crisis.

Report: Less than a third of financial reporters trust press releases
By Beki Winchel
PR Daily – November 29, 2018
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.

W’s Adam Mack on agency agility (Ep. 137) [PODCAST]
The Echo Chamber podcast | Holmes Report – November 29, 2018
Adam Mack, the UK CEO of W tells the Echo Chamber what it takes to be an agile agency.

5 PR Measurement Myths Debunked
By Melissa Hoffmann
PR News – November 29, 2018
Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves.

Facebook PR Exposed
By Peter Himler
Flatiron Communications – November 28, 2018
It’s clear that Facebook’s handling of this crisis will serve as a case study for textbooks on how not to behave. Never should media-manipulating tactics usurp a company’s values and mission.

5 Unexpected and Cool Revelations About My Career in PR
By Stephanie Janard
Amendola Communications – November 28, 2018
As a longtime journalist, Stephanie Janard wasn’t sure she’d enjoy a career in PR. But in this blog post she shares some of the best perks of the job.

The CMO Turnover Problem – and How to Solve It
By William Comcowich
Glean.info – November 29, 2018
CMO turnover is increasing as the executives endure intensified responsibilities and sometimes unrealistic challenges.

3 secrets to building long-term client relationships
By Shalon Roth
Muck Rack Blog – November 29, 2018
Managing clients is a tricky business, especially in public relations, where a single relationship can often compose a significant chunk of an agency’s revenue. So, what’s a PR pro to do?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.