Daily PR Brief – Thu 12/06/18


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Check out some of today’s best PR/Comms industry news clips:

media monitoring

PR Insight: The biggest PR disasters of 2018 (PRmoment – December 5, 2018)
30 jobs in the PR and marketing world (PR Daily – December 5, 2018)
Four Steps To Build A Positive Agency-Client Relationship (Forbes – December 6, 2018)
Cheesecake Factory promotion backfires as demand outstrips supply (PR Daily – December 6, 2018)
New Research Maps Road to Success for Top CCOs (Institute for Public Relations – December 5, 2018)
Risky Business? 3 Brands That Mix PR and Politics (Meltwater Blog – December 6, 2018)
The RFP Process: Strategy for Better ROI (Spin Sucks – December 5, 2018)
Storytelling In The Age Of Fake News (Forbes – December 6, 2018)
New Research: Television News Still Delivers Biggest Audiences for PR Placements (Glean.info – December 5, 2018)
Plan for Product News When You Have Enough Time — and Even When You Don’t (Business 2 Community – December 6, 2018)
Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR (5W Public Relations – December 6, 2018)

Summary Section:

PR Insight: The biggest PR disasters of 2018
By Daney Parker
PRmoment – December 5, 2018
A calendar of the worst PR disasters of 2018. Can you guess which one was chosen by our PR pundits as being the worst?

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – December 5, 2018
Raise a glass to the end of an era when producing and selling alcohol was illegal in the US. Plus, check out our roundup of open career opportunities.

Four Steps To Build A Positive Agency-Client Relationship
By Colby Reade, Director of Communications for M.J. Murdock Charitable Trust
Forbes – December 6, 2018
Whether it’s for marketing, public relations, website development, mobile application development or any other number of specialized services, the agency-client relationship can and should be a mutually beneficial partnership.

Cheesecake Factory promotion backfires as demand outstrips supply
By Ted Kitterman
PR Daily – December 6, 2018
The company partnered with delivery service DoorDash to offer free slices to customers. However, the event broke down in chaos amidst reports of delivery drivers fighting it out.

New Research Maps Road to Success for Top CCOs
By Michael Ziviani and Forrest Anderson
Institute for Public Relations – December 5, 2018
“Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation” examines the characteristics, objectives, and practices of 20 CCOs with successful measurement and evaluation programs.

Risky Business? 3 Brands That Mix PR and Politics
By Nick Rogers
Meltwater Blog – December 6, 2018
Should brands mix PR and politics? Here are 3 examples of brands that gave it a try.

The RFP Process: Strategy for Better ROI
By Simon Locke, Founder and CEO of CommunicationsMatch
Spin Sucks – December 5, 2018
Need help approaching RFPs? Here are six key questions to consider, from an agency perspective, and for companies to keep in mind, when approaching RFPs.

Storytelling In The Age Of Fake News
By Don Scales, Global CEO of Investis Digital
Forbes – December 6, 2018
In this age of fake news, brand reputations are more volatile than ever before.

New Research: Television News Still Delivers Biggest Audiences for PR Placements
By William Comcowich
Glean.info – December 5, 2018
Most Americans who prefer to watch the news opt for television as their primary news platform, according to a new Pew Research Center survey of 3,425 adults.

Plan for Product News When You Have Enough Time — and Even When You Don’t 
By Colleen Martell, CEO of Martell Communications
Business 2 Community – December 6, 2018
Here are some guidelines for planning company product announcements for three likely introduction time frames – similar to Goldilocks and the Three Bears!

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR
5W Public Relations – December 6, 2018
The biggest problem is that many companies don’t know how to get started with direct to consumer PR.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.