Daily PR Brief – Thu 12/14/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Hi!  Read some of today’s best PR industry clips:

10 Pain Points PR Pros Will Face in 2018—and Some Solutions (PR News – December 13, 2017)
Give Millennials What They Want: Build A Values-Based Brand (Forbes – December 14, 2017)
30 jobs in the PR and marketing world (PR Daily – December 14, 2017)
5 ways to win a better PR budget (Ragan – December 13, 2017)
The Challenge of Earning Media in 2017 and 3 Tips to Overcome It (PR News – December 13, 2017)
How Top PR Pros Track Down the Best B2B Influencers (Cision – December 14, 2017)
(Festive) Media Relations (Influence Magazine – Chartered Institute of Public Relations – December 14, 2017)
7 tips for speedier, more pragmatic writing (PR Daily – December 14, 2017) [Infographic]
12 Days of Christmas: Eight PR Blogs to Voraciously Read (Spin Sucks – December 14, 2017)
7 proactive steps to safeguard your online reputation (Ragan – December 14, 2017)
Why Twitter may be the best bet for your next media pitch (Axia Public Relations – December 14, 2017)

Summary Section:

10 Pain Points PR Pros Will Face in 2018—and Some Solutions
By Seth Arenstein
PR News – December 13, 2017
During one of the early sessions of PR News’ Media Relations Conference at the National Press Club in Washington, D.C., we asked more than 100 communicators to dish about their professional difficulties.

Give Millennials What They Want: Build A Values-Based Brand
By Radhika Duggal
Forbes – December 14, 2017
Millennials want to do business with companies that care about the causes they care about. If you want to attract millennial consumers, you need to focus on more than just profit when building your brand.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – December 14, 2017
Find out which organizations creatives were gushing over in 2017. Plus, check out our latest roundup of job openings.

5 ways to win a better PR budget
By David Moore
Ragan – December 13, 2017
First, align your goals with company objectives. Then determine which strategic insights you can bring to the table, and hammer out how you’ll prove ROI with data.

The Challenge of Earning Media in 2017 and 3 Tips to Overcome It
By Amy Lecza
PR News – December 13, 2017
It’s no longer enough to hard-pitch a business reporter and hope for a front-page feature. PR pros need to adapt to new forces in earned media.

How Top PR Pros Track Down the Best B2B Influencers
By Shane Schick
Cision – December 14, 2017
How can you determine the best influencers to work with when influencers seem to be everywhere? This article offers advice on how to sort them out.

(Festive) Media Relations
By Niki Wheeler, Director at Launch
Influence Magazine – Chartered Institute of Public Relations – December 14, 2017
Niki Wheeler, Director at Launch shares some tips for generating cut through for campaigns this Christmas.

7 tips for speedier, more pragmatic writing [Infographic]
By Robby Brumberg
PR Daily – December 14, 2017
Hairsplitting hampers productivity. For a healthier mind and heartier copy, grab a good idea and run with it.

12 Days of Christmas: Eight PR Blogs to Voraciously Read
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 14, 2017
On the 8th day of Christmas, Spin Sucks gave to you 8 PR blogs, 7 online courses, 6 PR professional development opps, 5 productivity tools…read on for more.

7 proactive steps to safeguard your online reputation
By Sameer Somal
Ragan – December 14, 2017
‘An ounce of protection is worth a pound of cure.’ Heed that saying as you protect and defend your organization against social media trolls and other menaces.

Why Twitter may be the best bet for your next media pitch
By Diane Jones
Axia Public Relations – December 14, 2017
See how Twitter can be a good platform for pitching to the media.

 


The Daily PR Brief is put together by analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.