Check out some of today’s best
PR/Comms industry news clips:
* * *
Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners
By Richard Carufel
Agility PR – December 16, 2020
In these times of uncertainty, we only know one thing for certain—the impact of COVID-19 will leave its mark on the communication landscape all over the world. With that in mind, here are the top 10 PR and marketing predictions for 2021 from Worldcom partners.
The Absolute Gospel About How To Crack The Code For PR In 2021 (And For All Time)
By Bob Brody
O’Dwyer’s – December 17, 2020
Now that I’ve practiced public relations full-time for nearly 30 years – and you know what they say practice makes – I’ve presumably picked up a lesson or two. So it’s time I shared some New Year’s resolutions that I make every year.
Why the old crisis comms playbook should be thrown out
By Ted Kitterman
PR Daily – December 17, 2020
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
5 proven strategies for making better decisions in stressful moments
By Dr. Paul Napper and Dr. Anthony Rao
Ragan – December 17, 2020
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Biden Picks Offer PR Lessons for New Leadership Announcements
By Sophie Maerowitz
PRNEWS – December 16, 2020
As hiring freezes are (hopefully) lifted amid the COVID vaccine’s arrival and (hopefully) economic rebound, the Biden team’s latest cabinet announcements raise a timely question for PR pros: How should brands announce new or incoming leadership?
2020 in Review: How COVID-19 Impacted the Media
By Rocky Parker
Cision Media Research – December 17, 2020
COVID-19 was an “everything story” in 2020. Here are five big ways it’s impacted the media and journalists.
Improved Customer Retention Tactics
By Ronn Torossian, CEO of 5WPR
CommPro (UK) – December 16, 2020
Companies know that it’s a lot more cost-effective to have the current customers make a repeat purchase instead of going out of their way to find new customers. This is especially true in a crowded market since the costs of clicks and conversions are constantly increasing.
The spokespeople and interviews that stood out in 2020 – Day four
Media First (UK) – December 17, 2020
We’ve reached day four of our guide to the spokespeople and interviews that stood out for the right reasons this year.
Three Questions A PR Person Should Never Ask A Reporter
By Katharine Riggs
Crenshaw Communications – December 17, 2020
PR pros communicate with journalists on a daily basis but what three questions should you never ask them?
In 2021, All Words Matter
By Kristin Flor Perret
PRovoke – December 17, 2020
As communicators, the words we choose — with their context, nuance and intention — have never mattered more.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.