Daily PR Brief – Thu 12/19/19


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Check out some of today’s best

PR/Comms industry news clips:

 

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3 Lessons From Brands That Embraced a Little Politics in Their PR This Year (Inc. – December 19, 2019)

The long game: Running PR in the games-as-a-service era (GamesIndustry.biz – December 19, 2019)

Coca-Cola Hit for Past PR Practices (O’Dwyer’s – December 18, 2019)

How to recycle key marketing and PR content for superior reach (PR Daily – December 18, 2019)

What lies ahead in 2020? Predictions from 20 PR and comms experts – Ragan Communications (Ragan – December 18, 2019)

2019 Review: Top 10 News Stories (The Holmes Report – December 19, 2019)

Gifts That PR Pros are Ho…Ho…Hoping for This Holiday Season (PR News – December 19, 2019)

12 Days of Christmas: 12 Popular Guest Blog Posts (Spin Sucks – December 19, 2019)

9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond (Sword and the Script – December 18, 2019)

Leveraging the PESO model (Plus, some essential tips for end of year PR reporting) (Muck Rack Blog – December 19, 2019)

Summary Section:

3 Lessons From Brands That Embraced a Little Politics in Their PR This Year
By Amy George – Owner, By George Communications
Inc. – December 19, 2019
When brands and companies like Hallmark Channel inject their political views or values into their public relations, the results can be mixed. There are lessons for entrepreneurs about how to — or whether to — inject politics and values into PR.

The long game: Running PR in the games-as-a-service era
By Kate Bystrova
GamesIndustry.biz – December 19, 2019
Prezly’s Kate Bystrova talks to PR experts on the unique challenge of getting exposure for games that can be played for years and years.

Coca-Cola Hit for Past PR Practices
By Kevin McCauley
O’Dwyer’s – December 18, 2019
Though Coca-Cola has discontinued funding physical activity programs, the Washington Post today took the company to task for its past PR practices.

How to recycle key marketing and PR content for superior reach
By Lucas Miller
PR Daily – December 18, 2019
A blog post shouldn’t be a one-and-done endeavor. Consider these tips for repurposing relevant passages or even whole installments to feed your audience’s appetite for information.

What lies ahead in 2020? Predictions from 20 PR and comms experts – Ragan Communications
By Michelle Garrett
Ragan – December 18, 2019
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?

2019 Review: Top 10 News Stories
By Arun Sudhaman
The Holmes Report – December 19, 2019
Hong Kong emerged as our best read news story of the decade, while other news that dominated attention included Target, LinkedIn, HSBC, McKinsey, Edelman & Weber Shandwick.

Gifts That PR Pros are Ho…Ho…Hoping for This Holiday Season
By Cori Kendrick
PR News – December 19, 2019
A lot of people have invested in Snuggies or desk blankets to deal with Arctic office air. But who says gifts for freezing can’t be chic?

12 Days of Christmas: 12 Popular Guest Blog Posts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 19, 2019
On the 12th day of Christmas, Spin Sucks gave to you 12 popular guest blog posts, 11 phrases to ban, 10 PR metrics, 9 productivity tricks, and more!

9 Quotes from PR and Marketing Pros in 2019 that Will Still Be Relevant in 2020 and Beyond
By Frank Strong
Sword and the Script – December 18, 2019
The Off Script Q&A is a montlhy series interviewing leaders in PR and marketing. There were 9 published in 2019; here are key quotes from those interviews.

Leveraging the PESO model (Plus, some essential tips for end of year PR reporting)
By Emma Haddad
Muck Rack Blog – December 19, 2019
The end of the year — and the decade! — is rapidly approaching. With that comes annual reporting. It might not be a very fun process, but it’s crucial for measuring your success as an individual, team and company.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.