Daily PR Brief – Thu 12/20/18


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Check out some of today’s best PR/Comms industry news clips:

public relations monitoring The Top 5 Biggest Corporate PR Disasters of 2018 (Bloomberg – December 20, 2018)
My 7 Absolute Favorite PR Trends for 2019 (Business 2 Community – December 20, 2018)
How To Avoid Four Common Social Media Mistakes Made By Leadership (Forbes – December 20, 2018)
Netflix PR Chief Karen Barragan Departs for Blumhouse (The Hollywood Reporter – December 20, 2018)
The President’s PR Crisis (O’Dwyer’s – December 20, 2018)
Hotels.com Hands North American PR Duties To Olson Engage (The Holmes Report – December 20, 2018)
How to Cultivate Great Relationships With Media Partners (5W Public Relations – December 19, 2018)
And the Winner for the Worst Communications Award in 2018 Goes to … (Ishmael’s Corner – The Hoffman Agency – December 20, 2018)
How to Manage Communications for a Cybersecurity Breach (Glean.info – December 19, 2018)
6 Ways Retail Brands Can Leverage Media Monitoring (Mention Blog – December 20, 2018)
It’s No Joke: How Improv Helps with Media Training (PR News – December 20, 2018)

Summary Section:

The Top 5 Biggest Corporate PR Disasters of 2018
By Kara Alaimo
Bloomberg – December 20, 2018
Companies from Facebook to Victoria’s Secret gave themselves completely avoidable black eyes.

My 7 Absolute Favorite PR Trends for 2019
By Michelle McIntyre
Business 2 Community – December 20, 2018
I zealously perused several impressive 2019 public relations trend articles and tips today. Here are my seven favorite tips.

How To Avoid Four Common Social Media Mistakes Made By Leadership
By Kara Cowie, Vice President of Corporate Communications for SkillPath
Forbes – December 20, 2018
In today’s highly charged and sometimes combative world of social media, the chances of someone taking offense to a seemingly innocuous post have never been higher.

Netflix PR Chief Karen Barragan Departs for Blumhouse
The Hollywood Reporter – December 20, 2018
Longtime Netfix PR chief Karen Barragan is departing Netflix for Blumhouse Productions, where she’s taking over duties from Teri Everett as the head of marketing and communications.

The President’s PR Crisis
By Arthur Solomon
O’Dwyer’s – December 20, 2018
Some public relations crises are a surprise, like a plant explosion or when a high-ranking corporate executive is arrested for criminal behavior. But other crises are self inflicted.

Hotels.com Hands North American PR Duties To Olson Engage
By Diana Marszalek
The Holmes Report – December 20, 2018
Hotels.com has named Olson Engage — which will operate as ICF Next come January — as its North American PR agency of record.

How to Cultivate Great Relationships With Media Partners
By Cary Leibowitz
5W Public Relations – December 19, 2018
It’s your responsibility to initiate and nurture the media connections that will work for your clients. Here are some tips to help you be successful in that work.

And the Winner for the Worst Communications Award in 2018 Goes to …
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – December 20, 2018
And the Winner for the Worst Communications Award in 2018 Goes to …The Saudi Arabian government.

How to Manage Communications for a Cybersecurity Breach
By William Comcowich
Glean.info – December 19, 2018
Cybersecurity breaches have legal, compliance, and risk executives on high alert—and with good reason.

6 Ways Retail Brands Can Leverage Media Monitoring
By Clement René
Mention Blog – December 20, 2018
Media monitoring has numerous benefits for retailers: whether you’re a brick and mortar or an e-commerce store. Here are 6 ways you can leverage it.

It’s No Joke: How Improv Helps with Media Training
By Seth Arenstein, Editor of PR News
PR News – December 20, 2018
Along those lines, isn’t improv also involved when, during a crisis, a brand executive has a microphone or a camera put in her face?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.