Daily PR Brief – Thu 12/21/17


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Hi!  Read some of today’s best PR industry clips:

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4 lessons from PR pros’ holiday cards (PR Daily – December 21, 2017)
‘Positive economic conditions alone will not be enough’: 8 of PR’s brightest minds on 2018 (PR Week – December 21, 2017)
30 jobs in the PR and marketing world (PR Daily – December 20, 2017)
Building A Personal Brand? 16 Simple Tips For Today’s Executives (Forbes – December 21, 2017)
Journalists’ wish list: What PR pros can do better (PR Daily – December 21, 2017)
Measurement Expert of the Year Penn Unifies PR Metrics at SCALE (PR News – December 20, 2017)
Are You Accurately Measuring the ROI of Your PR Strategy? (Cision – December 21, 2017)
12 Days of Christmas: 12 Most Read Guest Blog Posts of 2017 (Spin Sucks – December 21, 2017)
For These PRSA Leaders, Public Relations Is All in the Family (Public Relations Society of America – December 21, 2017)
11 Things You Should Do Now to Launch Your Public Speaking Career (Business 2 Community – December 20, 2017)

Summary Section:

4 lessons from PR pros’ holiday cards
By Beki Winchel
PR Daily – December 21, 2017
It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.

‘Positive economic conditions alone will not be enough’: 8 of PR’s brightest minds on 2018
By Chris Daniels
PR Week – December 21, 2017
PRWeek asked in-house comms leaders and agency CEOs to look into their crystal balls following a wild—and for many, difficult—year for PR growth.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – December 20, 2017
Should you be worried about robots taking over your profession? Find out, and then browse our latest roundup of job openings.

Building A Personal Brand? 16 Simple Tips For Today’s Executives
By Forbes Agency Council
Forbes – December 21, 2017
Like any form of marketing, personal branding requires acute knowledge of both yourself and your intended audience.

Journalists’ wish list: What PR pros can do better
By Kate Parker, U.K. Marketing Manager for Mynewsdesk
PR Daily – December 21, 2017
Survey results show that members of the news media would like their public relations counterparts to step up their game in specific areas. Here’s what you should know.

Measurement Expert of the Year Penn Unifies PR Metrics at SCALE
By Chris Seymour
PR News – December 20, 2017
A profile of Christopher Penn, VP at SHIFT Communications and winner of PR News’ 2017 Measurement Expert of the Year award.

Are You Accurately Measuring the ROI of Your PR Strategy?
By Phong Ly, CEO and Co-Founder of iSeeCars.com
Cision – December 21, 2017
Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Learn key factors to create a measurement plan.

12 Days of Christmas: 12 Most Read Guest Blog Posts of 2017
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 21, 2017
On the twelfth day of Christmas, Spin Sucks gave to you 12 of the most read guest blog posts, 11 PR Dream Team members, 10 PR pros to follow, and more!

For These PRSA Leaders, Public Relations Is All in the Family
Public Relations Society of America – December 21, 2017
The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair.

11 Things You Should Do Now to Launch Your Public Speaking Career
By Young Entrepreneur Council
Business 2 Community – December 20, 2017
If you want to work your way up to booking big-time speaking gigs, here are 11 tips from members of Young Entrepreneurs Council.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.