Daily PR Brief – Tue 01/02/18


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Happy New Year!

Read some of today’s best PR industry clips:

3 PR Trends to Watch in 2018 (Business 2 Community – December 29, 2017)
Top PR Crises of 2017 (O’Dwyer’s – December 29, 2017) [VIDEO]
Data analytics for public relations (Axia Public Relations – January 2, 2018)
Why and how you should use AI in your PR efforts (Ragan – January 2, 2018)
How to Create an Effective PR & Marketing Strategy for 2018 (Meltwater Blog – December 31, 2017)
Pushing the Limits on Instagram in 2018 (Social PR Chat – December 31, 2017)
3 golden rules of PR ethics in 2018 (Axia Public Relations – January 29, 2018)
3 Major PR Misfires in 2017 (Ronn Torossian – January 2, 2018)
Lessons Learned: Let’s Rock Public Relations in 2018! (CommPro – January 2, 2018)
Trenton, New Jersey Seeks Public Relations Firm (Everything PR – January 1, 2018)

Summary Section:

3 PR Trends to Watch in 2018
By Sally Falkow
Business 2 Community – December 29, 2017
‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018.

Top PR Crises of 2017 [VIDEO]
By John O’Dwyer
O’Dwyer’s – December 29, 2017
In this video, Solomon McCown & Company president Ashley McCown shares her picks for the top 4 public relations crises of 2017.

Data analytics for public relations
By Noell Ochieng
Axia Public Relations – January 2, 2018
Which analytics matter most in PR? How do I know what to measure? Learn the basics of data analysis for public relations.

Why and how you should use AI in your PR efforts
By Sharam Fouladgar-Mercer, Co-founder of AirPR
Ragan – January 2, 2018
Artificial intelligence is no longer solely for science fiction sagas. Its business applications are growing, including public relations and marketing. Here’s how data and insights help strategy.

How to Create an Effective PR & Marketing Strategy for 2018
By Emily Sidley
Meltwater Blog – December 31, 2017
The best way to ensure a successful 2018 is to put into place and effective PR and marketing plan. Here are the steps to start the year off right.

Pushing the Limits on Instagram in 2018
By Lisa Buyer
Social PR Chat – December 31, 2017
Instagram limits can be an opportunity to optimize and maximize the potential of reaching your audience. Lisa Buyer shares how you can master Instagram.

3 golden rules of PR ethics in 2018
By Yulia Dianova
Axia Public Relations – January 2, 2018
Discover (or rediscover) the three golden rules for PR ethics as you enter 2018.

3 Major PR Misfires in 2017
By Ronn Torossian, CEO of 5WPR
Ronn Torossian – January 2, 2018
Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse.

Lessons Learned: Let’s Rock Public Relations in 2018!
By David E. Johnson, CEO, Strategic Vision PR Group
CommPro – January 2, 2018
It has been a year that has seen some major stories with serious public relations lessons that will be applied going into 2018 and far beyond.

Trenton, New Jersey Seeks Public Relations Firm
By John Goode
Everything PR – January 1, 2018
The City of Trenton, Department of Administration is soliciting sealed competitive contracting proposals for Public Relations Marketing and Consulting Services.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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