Daily PR Brief – Tue 01/05/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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6 communication lessons from Giphy’s ‘Year in Review’ (Ragan – January 5, 2021)

PR’s Top Pros Talk: Morry Smulevitz (O’Dwyer’s – January 5, 2021) [VIDEO]

5 rules for managing your remote team in 2021 (PR Daily – January 5, 2021)

Eat or Be Eaten: Battling Dirty Data During The Pandemic (PRNEWS – January 4, 2021)

Sustainable, responsive and member focused: New CIPR President outlines vision for 2021 (Influence (UK) – January 5, 2021)

Is There A Future For Media Relations? (Landis Communications – January 4, 2021)

How to approach PR mountains in 2021 (Muck Rack Blog – January 5, 2021)

Meltwater Quietly Goes IPO (Sword and the Script – January 5, 2021)

Leadership tips with Ken Jacobs (Axia Public Relations – January 5, 2021) [PODCAST]

Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way (Communications Conversations – January 5, 2021)

Five Imperatives For Agile CEOs In 2021 (Forbes – January 5, 2021)

Summary Section:

6 communication lessons from Giphy’s ‘Year in Review’
By Beki Winchel
Ragan – January 5, 2021
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.

PR’s Top Pros Talk: Morry Smulevitz [VIDEO]
By Steve Barnes
O’Dwyer’s – January 5, 2021
Walgreens Boots Alliance vice president, global corporate communications Morry Smulevitz talks to Doug Simon about how large companies can balance master brand communications with getting the message out about local sub-brands in the latest “PR’s Top Pros Talk” video interview.

5 rules for managing your remote team in 2021
By Predrag Lešić
PR Daily – January 5, 2021
What were the lessons of the past year when it comes to collaboration and accountability for remote employees?

Eat or Be Eaten: Battling Dirty Data During The Pandemic
By Sky Cassidy
PRNEWS – January 4, 2021
If you’re working from 2019 information, an unacceptable percent of that data has gone bad and is wasting resources of sales and marketing.

Sustainable, responsive and member focused: New CIPR President outlines vision for 2021
By Jon Gerlis
Influence (UK) – January 5, 2021
Mandy Pearse, Director at Seashell Communications, started her tenure as CIPR President at the turn of the year. We caught up with Mandy to discuss her plans for the year.

Is There A Future For Media Relations?
By David Landis, LCI President
Landis Communications – January 4, 2021
With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old question: Is there a future for media relations?

How to approach PR mountains in 2021
By Christopher Whitcomb
Muck Rack Blog – January 5, 2021
As we enter a new year as communication professionals, I’d encourage you to ask yourself: What PR mountains do you want to climb in 2021?

Meltwater Quietly Goes IPO
By Frank Strong, MA, MBA
Sword and the Script – January 5, 2021
For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments.

Leadership tips with Ken Jacobs [PODCAST]
By On Top of PR
Axia Public Relations – January 5, 2021
Learn how leaders can be successful during uncertain times with our guest Ken Jacobs.

Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way
By Arik Hanson, Principal of ACH Communications
Communications Conversations – January 5, 2021
You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle.

Five Imperatives For Agile CEOs In 2021
By Don Scales, Global CEO of Investis Digital
Forbes – January 5, 2021
Business communicators and marketers need to be nimble enough to respond to rapid change while managing ever-present priorities.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.