Daily PR Brief – Tue 01/07/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Notable Sports PR Misfires in 2019 (Behind the Lines – January 6, 2020)

Gaining Guidance: Seven Important PR And Media Lessons Learned From Mentors (Forbes – January 6, 2020)

The Future of PR Needs to Rely Less on Gut and More on Data (O’Dwyer’s – January 6, 2020)

Shaping The African Conversation: 2020 & Beyond (The Holmes Report – January 6, 2020)

After Disaster: Five Tips for Handling a Data Breach (Institute for Public Relations – January 6, 2020)

Can Time Reverse the “Crisis” of Trust? (5W Public Relations – January 6, 2020)

6 tips for using your PR skills to negotiate (Agility PR – January 7, 2020)

“Wag The Dog” – The Sequel (The Difference Between The Clinton And Trump Scenarios And Media Lessons Learned From Them) (CommPro – January 7, 2020)

Top Cybersecurity Trends For PR In 2020 (Crenshaw Communications – January 6, 2020)

The Biggest PR Disasters of 2019 (Ground Floor Media – January 6, 2020)

20/20 Visions for 2020 (HMA Public Relations – January 7, 2020)

We all need to do a Royally good job at digital PR (Influence (UK) – January 7, 2020)

Summary Section:

Notable Sports PR Misfires in 2019
By Ronn Torossian
Behind the Lines – January 6, 2020
As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year.

Gaining Guidance: Seven Important PR And Media Lessons Learned From Mentors
By Forbes Agency Council
Forbes – January 6, 2020
Like many professionals, the members of Forbes Agency Council have carried the insights they gained from their mentors throughout their careers. In order to help others in the industry, we asked them to share some of those lessons.

The Future of PR Needs to Rely Less on Gut and More on Data
By Ben Chodor
O’Dwyer’s – January 6, 2020
As CMOs and CEOs ask for empirical performance metrics, public relations has been slower in adopting technologies and practices that are grounded in data, for fear that the data will ultimately trump their gut instinct.

Shaping The African Conversation: 2020 & Beyond
By Claudine Moore
The Holmes Report – January 6, 2020
A conversation between Gina Din and Claudine Moore examines the PR forecast for Africa during the next decade.

After Disaster: Five Tips for Handling a Data Breach
By Michelle Broderick
Institute for Public Relations – January 6, 2020
In public relations, part of the job is risk management and guarding against outside factors that could harm an organization. This encompasses countless factors, including anything from a bad batch of products, a customer complaining, or the worst-case scenario — a data security breach. While the first two are no easier to manage, breaches can be particularly catastrophic.

Can Time Reverse the “Crisis” of Trust?
5W Public Relations – January 6, 2020
Most consumers will say that they trust a few outlets but greatly distrust the others, mostly along partisan lines. It’s a touchy subject in some circles, but one that requires some reconciling, especially since people still get their perspectives and messaging through media sources.

6 tips for using your PR skills to negotiate
By Jeremy Sutter
Agility PR – January 7, 2020
To be a good negotiator, you need to have communication and interpersonal skills. Mediation is required when two groups or parties fail to agree upon something for them to come to agreeable terms, which is accepted by both. Below are ways that will help negotiate and maintain good PR.

“Wag The Dog” – The Sequel (The Difference Between The Clinton And Trump Scenarios And Media Lessons Learned From Them)
By Arthur Solomon
CommPro – January 7, 2020
Some people think that Trump decided to target the Iranian general in order to redirect media attention from the continuing negative news about his being impeached and his impending trial by the Senate.

Top Cybersecurity Trends For PR In 2020
By Michael Stolyar
Crenshaw Communications – January 6, 2020
2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.

The Biggest PR Disasters of 2019
By Jeremy Story
Ground Floor Media – January 6, 2020
With 2019 behind us, read about some of the biggest PR disasters, debacles & mistakes from one of our crisis communication & reputation management experts.

20/20 Visions for 2020
By Scott Hanson, President of HMA Public Relations
HMA Public Relations – January 7, 2020
What can we expect to see in the industry in 2020? PR pros from across the world weigh in.

We all need to do a Royally good job at digital PR
By Dan Selinger
Influence (UK) – January 7, 2020
As we move into 2020, digital will be ever-more at the front and centre of PR practice. But how many of us can say we’re king of the castle when it comes to digital PR?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.