Daily PR Brief – Tue 01/08/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring software

3 Steps to Perpetually Positive Public Relations (Behind the Lines – January 8, 2019)2019

Journalists Survey: What it Means for Comms Pros (Spin Sucks – January 7, 2019)

PR Tactics: How to Crush It with Voice Search (Marx Communications – January 7, 2019)

9 steps to improve your PR writing (Ragan – January 8, 2019)

PR Firms and Attorney-Client Privilege (O’Dwyer’s – January 8, 2019)

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro (Meltwater Blog – January 8, 2019)

Increasing Your Media Coverage Through Storytelling (Public Relations Society of America – January 8, 2019)

2018 Things that Really Matter Awards: Given to the Good Guys Who Did Important Things to Benefit Society – and (Incidentally) Created Good PR & Communications (Glean.info – January 8, 2019)

What Kind of PR Person Are You? (Business 2 Community – January 8, 2019)

New Year, New Inbound PR Methodology (Iliyana Stareva Blog – January 8, 2019)

Top 10 Public Relations Research Insights of 2018 (Institute for Public Relations – January 8, 2019)

Summary Section:

3 Steps to Perpetually Positive Public Relations
By Ronn Torossian
Behind the Lines – January 8, 2019
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios.

2019 Journalists Survey: What it Means for Comms Pros
By Greg Galant 
Spin Sucks – January 7, 2019
Here are a few of the highlights of the 2019 Financial Services Journalist Survey.

PR Tactics: How to Crush It with Voice Search
By Wendy Marx, President of Marx Communications
Marx Communications – January 7, 2019
OK Google…Hey Alexa…Hey Siri… Voice search is a technology that has become a regular feature of today’s digital landscape. But how can you use voice search in public relations? Learn how this new technology can fit into your PR tactics.

9 steps to improve your PR writing
By Ellie Chapman
Ragan – January 8, 2019
Much has changed about the public relations industry, but writing remains an essential tool for communicators. Here’s how to make your copy sparkle.

PR Firms and Attorney-Client Privilege
By Andrew Goldstein, Partner with Freeborn & Peters LLP
O’Dwyer’s – January 8, 2019
Of course, nothing can guarantee that communications between a PR firm and its client or attorneys will be shielded by the attorney-client privilege, but following these steps will help to protect the communications.

First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro
By Marla Cimini
Meltwater Blog – January 8, 2019
First day jitters are real. PR newbies frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anticipation. So how do you navigate your first day at work as a PR newbie?

Increasing Your Media Coverage Through Storytelling
By Matt Charles
Public Relations Society of America – January 8, 2019
We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

2018 Things that Really Matter Awards: Given to the Good Guys Who Did Important Things to Benefit Society – and (Incidentally) Created Good PR & Communications
By Arthur Solomon
Glean.info – January 8, 2019
The good guys often receive little-to-no media credit. Let’s change that.

What Kind of PR Person Are You?
By Amy Rosenberg
Business 2 Community – January 8, 2019
There are many different types of PR people. However, the type of PR person you choose to be will likely shift throughout your career.

New Year, New Inbound PR Methodology
By Iliyana Stareva, Global Partner Program Manager at HubSpot
Iliyana Stareva Blog – January 8, 2019
Here’s an updated view of the methodology and the tools you need to use for each of its stages – attract, engage and delight.

Top 10 Public Relations Research Insights of 2018
By Sarab Kochhar and Mary Beth Perry
Institute for Public Relations – January 8, 2019
In this edition of the Top 10 Research Insights of 2018, IPR believes every single one of these research studies have some great learning for the profession. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.