Daily PR Brief – Tue 01/09/18


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Check out some of today’s best PR industry news clips:

media monitoring

Three Ways To Turn Around Your Business After A Catastrophic Event (Forbes – January 9, 2018)
4 reasons for PR pros to stay home if they’re sick (PR Daily – January 9, 2018)
5 digital skills communicators should sharpen in the new year (Ragan – January 9, 2018)
Podcast: Lessons From The Agency M&A Slowdown (The Holmes Report – January 9, 2018) [PODCAST]
Creativity: Managing it with PR Professionals (Institute for Public Relations – January 8, 2018)
INFLUENCE – Can we really trust social media to deliver the news? (Influence Magazine – Chartered Institute of Public Relations – January 9, 2018)
15 Key PR Metrics to Measure in a PESO Model Program (Spin Sucks – January 9, 2018)
2018 PR Trends: Search Marketing [Video] (SHIFT Communications – January 9, 2018) [VIDEO]
6 Ways Your Company Can Avoid an Online Crisis (Mention Blog – January 8, 2018)
How to Unite B2B PR and Content Marketing for Powerful Results (Business 2 Community – January 8, 2018)

Summary Section:

Three Ways To Turn Around Your Business After A Catastrophic Event
By Tom La Vecchia, Founder and President of X Factor Media and New Theory Magazine
Forbes – January 9, 2018
Hindsight is 20/20. As I teased out these three ways, I was able to turn things around after a catastrophic event.

4 reasons for PR pros to stay home if they’re sick
By Laura Hale Brockway
PR Daily – January 9, 2018
PR pros can be hesitant to take sick leave in the face of an important deadline. Here’s why they should reconsider.

5 digital skills communicators should sharpen in the new year
By Sally Falkow
Ragan – January 9, 2018
After sifting through the data, here are my picks for what savvy communicators should dive into this year.

Podcast: Lessons From The Agency M&A Slowdown [PODCAST]
The Holmes Report – January 9, 2018
The Echo Chamber kicks off 2018 by exploring the decline in PR agency dealmaking.

Creativity: Managing it with PR Professionals
By Pete Smudde
Institute for Public Relations – January 8, 2018
Creativity is a means to make order out of chaos. Within the context of public relations practice, I view the creative process (consistent with other attempts of modeling it) as a series of eight steps.

INFLUENCE – Can we really trust social media to deliver the news?
By Toby Britton, Co-founder and CMO of Miappi.com
Influence Magazine – Chartered Institute of Public Relations – January 9, 2018
Can we really trust this medium to deliver reliable, quality news, or is there good reason to be weary over this change in the way people are now receiving their information?

15 Key PR Metrics to Measure in a PESO Model Program
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 9, 2018
The PESO model program is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns.

2018 PR Trends: Search Marketing [Video] [VIDEO]
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – January 9, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing.

6 Ways Your Company Can Avoid an Online Crisis
By Jane Sandwood
Mention Blog – January 8, 2018
An online crisis can sneak up on you, without any warning. But with the right planning, you can be able to manage it effectively.

How to Unite B2B PR and Content Marketing for Powerful Results
By Wendy Marx, President of Marx Communications
Business 2 Community – January 8, 2018
Let’s take a closer look at PR and content marketing, and examine how both play an important role in your overall B2B strategy.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.