Daily PR Brief – Tue 01/12/21


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

 

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Ten Reasons to Get a PR Agency Valuation (O’Dwyer’s – January 11, 2021)

4 lessons learned from starting a PR agency with a family member (PR Daily – January 11, 2021)

As Law Enforcement Faces Tough Questions, Truth is Best PR Asset (PRNEWS – January 11, 2021)

Demand for junior PR roles drops by a third (PRmoment (UK) – January 12, 2021)

Big Business Must Help Us Heal (Crenshaw Communications – January 11, 2021)

Can AI write a better pitch than you? Most journalists and media specialists like what they see (Agility PR – January 12, 2021)

Ten elements of news with Jason Mudd (Axia Public Relations – January 12, 2021) [PODCAST]

How To Avoid Burnout: PR Professionals Edition (BLND Public Relations – January 11, 2021)

9 ways to close your presentation with a bang (Media First (UK) – January 12, 2021)

Four Key Ways COVID Has Changed Physical, Virtual and Hybrid Events (CommPro – January 11, 2021)

Study: Business Leaders Must Be More Accessible On Social Media (PRovoke – January 11, 2021)

The Future of Corporate Communications (Everything PR – January 12, 2021)

Summary Section:

Ten Reasons to Get a PR Agency Valuation
By Rick Gould, Managing Partner of Gould+Partners
O’Dwyer’s – January 11, 2021
There are a number of circumstances when it becomes beneficial for PR agency owners to have a valuation of their firms performed by a qualified outside advisory organization.

4 lessons learned from starting a PR agency with a family member
By Carly Martinetti
PR Daily – January 11, 2021
One PR pro shares her perspective on why keeping it all in the family was a great choice for her career—and some of the important lessons it taught her.

As Law Enforcement Faces Tough Questions, Truth is Best PR Asset
By Sophie Maerowitz
PRNEWS – January 11, 2021
Capitol Hill Police’s response to the Jan. 6 violence in DC illustrates the importance of transparency in the midst of crisis.

Demand for junior PR roles drops by a third
By Aliza Sweiry, UK managing director at Aquent
PRmoment (UK) – January 12, 2021
The PR jobs market is in a period of transition and new research from from PR and creative recruiter Aquent gives a snapshop of the market currently.

Big Business Must Help Us Heal
By Dorothy Crenshaw
Crenshaw Communications – January 11, 2021
PR and corporate communications professionals who represent big business can help restore faith in objective truth. After all, PR is all about credibility. But the right messaging isn’t enough.

Can AI write a better pitch than you? Most journalists and media specialists like what they see
By Richard Carufel
Agility PR – January 12, 2021
Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch?

Ten elements of news with Jason Mudd [PODCAST]
Axia Public Relations – January 12, 2021
Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

How To Avoid Burnout: PR Professionals Edition
BLND Public Relations – January 11, 2021
As a Los Angeles PR agency, we have some advice for ways that PR employers and employees can help navigate these trying times.

9 ways to close your presentation with a bang
By Adam Fisher
Media First (UK) – January 12, 2021
What should you do to close your presentation? There are lots of tips out there for starting strongly and getting the first impression right, but far fewer on how you should end.

Four Key Ways COVID Has Changed Physical, Virtual and Hybrid Events
By Mark Roberts, CMO, PGi
CommPro – January 11, 2021
The COVID-19 pandemic has changed nearly every aspect of how we operate, and we’re probably going to be dealing with these changes for years to come.

Study: Business Leaders Must Be More Accessible On Social Media
By Maja Pawinska Sims
PRovoke – January 11, 2021
Brunswick’s Connected Leadership research shows that the pandemic has accelerated pressure on CEOs to communicate on digital and social channels.

The Future of Corporate Communications
Everything PR – January 12, 2021
Corporate communications have been changing in recent years, and there has been a growing need for sophisticated communications counsel with businesses.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.