Daily PR Brief – Tue 01/14/20


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Check out some of today’s best

PR/Comms industry news clips:

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The First Five Phone Calls of Crisis Communications (O’Dwyer’s – January 14, 2020)

CES 2020: Communicators See Demand for Their Craft (PR News – January 14, 2020)

Analysis: Ghosn Must Balance Ego, Emotion & Objectivity To Restore Credibility (The Holmes Report – January 14, 2020)

New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company (Institute for Public Relations – January 13, 2020)

Content chaos is the biggest worry for comms leaders heading into 2020 (PRmoment (UK) – January 14, 2020)

Media Lessons Learned From the Impeachment Hearings (CommPro – January 13, 2020)

2020 forecast—AR and VR will soon be commonplace in the workplace (Agility PR – January 14, 2020)

A Lifetime’s Worth of Learning from Just Two Hours with Harold Burson (CommPro – January 14, 2020)

Who was the first social media influencer? (Everything PR – January 14, 2020)

‘Talking to Strangers’: Trust and Transparency in Brand Comms (March Communications – January 14, 2020) [PODCAST]

A former journalist turned PR pro on what’s next for the industry in 2020 (Muck Rack Blog – January 13, 2020)

Summary Section:

The First Five Phone Calls of Crisis Communications
By Andrew Friedman, Senior Vice President at BerlinRosen
O’Dwyer’s – January 14, 2020
Culled from our experience with clients, stakeholders and lawyers we’ve worked with, as well as years spent working on the journalism side of the game, below are key learnings from BerlinRosen’s Legal Affairs and Crisis Communications practice—where we advise clients ranging from law firms, global corporations and high net-worth individuals to nonprofits and advocacy organizations—on the first five phone calls to make in order to survive the crisis

CES 2020: Communicators See Demand for Their Craft
PR News – January 14, 2020
At CES, she says, it wasn’t always apparent how certain technologies and devices will be used in daily life. Communicators will need to make use cases.

Analysis: Ghosn Must Balance Ego, Emotion & Objectivity To Restore Credibility
By David Blecken
The Holmes Report – January 14, 2020
The fugitive former Nissan chairman’s bombastic press conference deflected attention onto Japan’s legal system but also polarised opinion. He now needs to tread carefully if he is to fully clear his name in the public arena, PR experts say.

New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company
By Olivia Kresic and Tyler Kimble
Institute for Public Relations – January 13, 2020
Chief Diversity Officers state diversity and inclusion initiatives result in higher revenue and a greater reputation, according to a study conducted by Weber Shandwick in partnership with United Minds and KRC Research.

Content chaos is the biggest worry for comms leaders heading into 2020
By Daney Parker, Editor at PRmoment
PRmoment (UK) – January 14, 2020
Creating engaging content is easier said than done, and 90% of in-house communications team leaders say they regularly experience content creation challenges, according to research from content agency Speak Media.

Media Lessons Learned From the Impeachment Hearings
By Arthur Solomon
CommPro – January 13, 2020
My first job in public relations was with a political firm, where I worked on campaigns ranging from local to presidential ones. My experience during those several years, before joining Burson-Marsteller, provided me with lessons that can never be learned from a communications’ school education.

2020 forecast—AR and VR will soon be commonplace in the workplace
By Richard Carufel
Agility PR – January 14, 2020
New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

A Lifetime’s Worth of Learning from Just Two Hours with Harold Burson
By Steve Cody, Founder and CEO, Peppercomm
CommPro – January 14, 2020
Our country had Washington, Adams and Jefferson. My profession had Arthur Page, Ivy Lee and, most certainly, the recently deceased Harold Burson.

Who was the first social media influencer?
By Ronn Torossian, CEO of 5WPR
Everything PR – January 14, 2020
It is one of the modern mysteries of the digital age, and technically no correct answer to the question.  In fact, there are many correct answers

‘Talking to Strangers’: Trust and Transparency in Brand Comms [PODCAST]
By Manny Veiga
March Communications – January 14, 2020
We discuss the bestseller ‘Talking to Strangers’ and talk about issues of trust and transparency in marketing and communications.

A former journalist turned PR pro on what’s next for the industry in 2020
By Ashley Nakano, Director, Sterling Communications
Muck Rack Blog – January 13, 2020
What lies ahead for brand storytelling, ROI measurement and organic/earned media in the new decade? How can we build public relations campaigns that defy indifference?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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