Daily PR Brief – Tue 01/21/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Perspectives and Advice from a 25-Year PR Vet (culpwrit – January 21, 2020)

Crisis Review: The Top 20 Crises Of 2019 (Part 1 Of 3) (The Holmes Report – January 20, 2020)

Why Public Relations (As We Know It) Is Dead (Forbes – January 21, 2020)

The Future of Venture Capital and Public Relations (O’Dwyer’s – January 20, 2020)

A Look at PR/Communications in 2030 and How to Prepare for It (PR News – January 18, 2020)

Did These Symbols of Public Relations Disruption Come True? (Ishmael’s Corner – The Hoffman Agency – January 20, 2020)

Can you predict the future in PR? (PRmoment (UK) – January 21, 2020)

5 PR tips from Queen Elizabeth’s regal crisis communications plan (Agility PR – January 20, 2020)

Robust, reliable, relevant: harnessing data to power the news agenda (Babel – January 21, 2020)

2020 Edelman Trust Barometer Reveals Growing Sense of Inequality Is Undermining Trust in Institutions (CommPro – January 20, 2020)

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML] (Sword and the Script – January 18, 2020)

The 10 worst interviews from the past decade (Media First (UK) – January 20, 2020)

Summary Section:

Perspectives and Advice from a 25-Year PR Vet
By Joshua Smyser-DeLeon
culpwrit – January 21, 2020
PR veteran turned business leader David Albritton discusses his career with DePaul grad student Joshua Smyser-DeLeon. David also provides three career tips that PR pros can employ to make themselves better communicators.

Crisis Review: The Top 20 Crises Of 2019 (Part 1 Of 3)
The Holmes Report – January 20, 2020
This year’s Crisis Review weighs in again at a hefty 20 cases. Paul Holmes, Maja Pawinska Sims and Arun Sudhaman kick things off with Boeing, Bayer/Monsanto, Facebook, Huawei, Purdue Pharma, China and employee activism.

Why Public Relations (As We Know It) Is Dead
By Nathan Miller, Founder and CEO of Miller Ink
Forbes – January 21, 2020
How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp.

The Future of Venture Capital and Public Relations
By Todd Barrish, President and Founder of Indicate Media
O’Dwyer’s – January 20, 2020
It stands to reason that not every VC is built to last. But regardless of whether or not a reduction in the number of VC players is imminent, it is crucial for firms to solidify their brand and develop a forward-thinking PR strategy.

A Look at PR/Communications in 2030 and How to Prepare for It
By David Wolpert
PR News – January 18, 2020
PRSA Fellow Jim Haynes sees mass adoption of robotics and AI. In addition, devices, he says, will continue to get smaller and smarter in the decade ahead.

Did These Symbols of Public Relations Disruption Come True?
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – January 20, 2020
Five years ago I captured 10 symbols that PR had a hit a fork in the road only to invent a third road. How did these symbols play out?

Can you predict the future in PR?
By Callum Attew
PRmoment (UK) – January 21, 2020
Whenever a new year comes around, you can expect to see ‘New year predictions’ and ‘What to expect this year’ blog posts dropping into your inboxes and scattered around on LinkedIn. Well, I can assure you this is not one of those. In fact, it’s the opposite.

5 PR tips from Queen Elizabeth’s regal crisis communications plan
By Julie Talenfeld
Agility PR – January 20, 2020
It’s clear that Queen Elizabeth II deeply understands the power of a diffusive, expedient, crisis plan.

Robust, reliable, relevant: harnessing data to power the news agenda
By Holly Ashford
Babel – January 21, 2020
What makes ‘good’ data? How can brands find and use data to support their message? And how can they present it to influencers to gain traction with the media and readers who matter?

2020 Edelman Trust Barometer Reveals Growing Sense of Inequality Is Undermining Trust in Institutions
CommPro – January 20, 2020
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, a majority of respondents in every developed market do not believe they will be better off in five years’ time, and 56 percent believe that capitalism in its current form is now doing more harm than good in the world.

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
By Frank Strong
Sword and the Script – January 18, 2020
Disinformation isn’t just for politics anymore – it’s seeping into business too. Here what PR professionals need to know about ethics and counter-measures.

The 10 worst interviews from the past decade
By Adam Fisher
Media First (UK) – January 20, 2020
As we take the first tentative steps into the new decade, it seems a good opportunity to look back on some of the worst interviews of the past 10 years.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.