Daily PR Brief – Tue 01/29/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring service Crisis Review: The Top 20 Crises Of 2018 (Part 2 Of 3) (The Holmes Report – January 29, 2019)

What Advertising Missteps Can Teach us About Multicultural Marketing (Institute for Public Relations – January 29, 2019)

How To Drive Operational Efficiency As A CMO (Forbes – January 28, 2019)

Getting Your Crisis Communications Plan into Shape (O’Dwyer’s – January 29, 2019)

What PR pros can learn from the top 10 ‘language moments’ of 2018 (PR Daily – January 29, 2019)

BuzzFeed’s Layoff Debacle Shows the Need for Robust Internal Comms (PR News – January 28, 2019)

An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention (Public Relations Society of America – January 29, 2019)

Using Social Media to Connect With Journalists (5W Public Relations – January 29, 2019)

PR Pitfalls of Glassdoor Reviews (Glean.info – January 28, 2019)

Issues management: Confrontation as a defense strategy (Muck Rack Blog – January 29, 2019)

Summary Section:

Crisis Review: The Top 20 Crises Of 2018 (Part 2 Of 3)
The Holmes Report – January 29, 2019
Our annual Crisis Review continues with KFC, Bayer/Monsanto, Paytm, Dolce & Gabbana, McKinsey, Abraaj and P&G’s Tide.

What Advertising Missteps Can Teach us About Multicultural Marketing
By Denvol Haye
Institute for Public Relations – January 29, 2019
The last few years have brought us numerous examples of “advertising gone wrong” as some brands, unintentionally or not, have created some culturally insensitive, tone-deaf, and downright offensive advertising campaigns. 

How To Drive Operational Efficiency As A CMO
By Morgan Norman, Chief Marketing Officer at Copper
Forbes – January 28, 2019
While it takes time to put a new process in place, a well-organized Monday meeting will set your organization up for sustained operational efficiency and some amazing sprints.

Getting Your Crisis Communications Plan into Shape
By Michael Fineman, President of Fineman PR
O’Dwyer’s – January 29, 2019
It’s time to look back at the past year’s challenges and achievements and then set resolutions and goals for the upcoming year. Hopefully that includes an update your crisis communications plan.

What PR pros can learn from the top 10 ‘language moments’ of 2018
By Michael Maslasnky, CEO of maslasnky + partners
PR Daily – January 29, 2019
Last year brought us linguistic turning points that not only defined us—in news, in politics and in culture—but in some senses changed the way we think and speak.

BuzzFeed’s Layoff Debacle Shows the Need for Robust Internal Comms
By Melissa Hoffmann
PR News – January 28, 2019
Buzzfeed was initially quiet about one detail—it was not going to pay out earned PTO as a part of its severance packages.

An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention
By Brooke Traister
Public Relations Society of America – January 29, 2019
During a Jan. 18 talk to PRSA Dallas, the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work.

Using Social Media to Connect With Journalists
5W Public Relations – January 29, 2019
While, yes, it can be acceptable to communicate with a journalist on social media, there are a few guidelines that you may want to consider if you want to be more effective in your efforts.

PR Pitfalls of Glassdoor Reviews
By William Comcowich
Glean.info – January 28, 2019
Some companies pressure employees to write positive reviews on Glassdoor in order to improve their ratings. Communications experts criticize that practice.

Issues management: Confrontation as a defense strategy
By Tim O’Brien
Muck Rack Blog – January 29, 2019
I talked with another public relations professional recently who ran into a not uncommon problem these days. Her organization was the target of a social media storm that she said was based on false information and rumors that then spurred news coverage that only amplified the false narrative.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.