Daily PR Brief – Tue 01/30/18


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Check out some of today’s best PR industry news clips:

Live Video Streaming Best Practices for PR (Cision – January 30, 2018)
Five Things Great PR Can Help Your Brand Achieve (Forbes – January 30, 2018)
Women in PR More Likely to Seek Allies When Facing Ethics Issues, Says Study (O’Dwyer’s – January 30, 2018)
5 ways to differentiate your agency’s pitch (PR Daily – January 30, 2018)
7 qualities of top millennial PR pros (Ragan – January 30, 2018)
What PR Can Learn From Digital Advertising (Cision – January 30, 2018)
The Importance of Tracking Time and Other PR Firm Essentials (Spin Sucks – January 30, 2018)
Reputation Management: Rising Above Competitors (SHIFT Communications – January 30, 2018)
6 takeaways from @PRDaily’s year on Twitter (PR Daily – January 30, 2018)
4 approaches the best executives take to connect with followers on LinkedIn (Communications Conversations – January 30, 2018)
How New Tax Law Will Impact PR Firms (Gould+Partners – January 29, 2018)

Summary Section:

Live Video Streaming Best Practices for PR
By Annemaria Nicholson
Cision – January 30, 2018
What we want to do in this tipsheet is discuss the relevance of live video content to PR professionals.

Five Things Great PR Can Help Your Brand Achieve
By Suki Mulberg Altamirano
Forbes – January 30, 2018
You need to tell the story of your business and a public relations strategy is the way to do it. When properly executed, PR can reap large dividends.

Women in PR More Likely to Seek Allies When Facing Ethics Issues, Says Study
By Jack O’Dwyer
O’Dwyer’s – January 30, 2018
When raising an ethical concern to a company’s senior executives, female public relations executives are more likely to recruit allies and form alliances first, while men typically rely on presenting research and case studies, according to a study by Baylor University.

5 ways to differentiate your agency’s pitch
By Mary Claire Mandeville
PR Daily – January 30, 2018
Every agency builds its book of business on the quality of its pitches to new clients. Here are some tips to help your bids rise above the competition.

7 qualities of top millennial PR pros
By Carlin Twedt
Ragan – January 30, 2018
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.

What PR Can Learn From Digital Advertising
By Hillary Newport
Cision – January 30, 2018
What lessons can PR pros learn from digital advertising counterparts? Read to find out how to gain more share of the marketing budget.

The Importance of Tracking Time and Other PR Firm Essentials
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 30, 2018
A study by StevensGouldPincus shares a PR firm’s average profits, hours, and rates. It also discusses the importance of tracking time and other essentials.

Reputation Management: Rising Above Competitors
By Amanda Munroe, Vice President, SHIFT
SHIFT Communications – January 30, 2018
Competitor coverage and business moves should inform the PR program, not drive it. The best way to handle reputation management and beat competitors is to give them no more than the energy they deserve.

6 takeaways from @PRDaily’s year on Twitter
By Carlin Twedt
PR Daily – January 30, 2018
We analyzed all 6,241 tweets from 2017. What we took away differed from findings by Hootsuite and Sprout Social.

4 approaches the best executives take to connect with followers on LinkedIn
By Arik Hanson, Principal of ACH Communications
Communications Conversations – January 30, 2018
Since this is such a hot topic, today I thought I’d take a moment to talk about four approaches I see these top executives taking when it comes to success on LinkedIn.

How New Tax Law Will Impact PR Firms
By Matthew Schwartz
Gould+Partners – January 29, 2018
Certain aspects of the legislation will have a fairly significant impact on how PR firms manage their day-to-day expenses and measure expense accounts.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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