Check out some of today’s best
PR/Comms industry news clips:
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Women In Marketing Names First PR Award Winners
PRovoke – February 1, 2021
Blurred’s Nik Govier picked up the inaugural PR Communicator of the Year award, while Sarah Waddington and Amy Brill were also honored.
Tech Companies And Trust: Four Steps To Winning Over An Increasingly Skeptical Public
By Scott Baradell, Founder and CEO of Idea Grove
Forbes – February 2, 2021
This loss of trust represents an unprecedented PR crisis for Big Tech. But the problem doesn’t stop there.
10 top media trends for 2021
By Michael Layne
PR Daily – February 1, 2021
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Sephora Cuts Ties With Divisive Influencer in PR Tradeoff
By Sophie Maerowitz
PRNEWS – February 1, 2021
Sephora faces the music for partnering with conservative beauty influencer Amanda Ensing.
Featuring PR Pioneer Ida B. Wells-Barnett
Institute for Public Relations – February 1, 2021
IPR has partnered with The Museum of Public Relations to feature some of the many Black PR Pioneers in celebration of Black History Month. Ida B. Wells-Barnett was an American journalist and activist in the late 1800s and early 1900s.
Nine out of ten comms leaders are positive about the future of their business
By Daney Parker
PRmoment (UK) – February 2, 2021
For all the talk of the pandemic being a good opportunity for comms, in reality 2020 was the year when most companies in our industry tore up business plans and sought survival at all costs.
7 Occasions When PR And Marketing Must Work Together
By Dorothy Crenshaw
Crenshaw Communications – February 1, 2021
Most PR people agree that PR and marketing should be aligned. But there are some occasions when it’s even more important than usual.
The psychology behind consumer advocacy: New study delves inside the mind of reviewers
By Richard Carufel
Agility PR – February 2, 2021
Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand
The Story of Gateway: Pacira and Coyne PR’s 2020 PRSA New Jersey Pyramid Award-Winning Documentary
CommPro (UK) – February 1, 2021
In this new CommunicationsMatch/PRSA NJ video The Story of Gateway, Coyne PR vice president Erin Drelick, and Madeline Gooding, associate director at Pacira, the leading provider of non-opioid pain management solutions, discuss the making of the PRSA NJ Pyramid Award-winning documentary and the PR program around it.
Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color
By Fredericka Davis
Culpwrit – February 1, 2021
DePaul grad student Fredericka Davis discusses the importance of building a pipeline of diverse PR talent with Kimberley and David Rudd.
There’s no debate: Not paying an intern as a PR agency is unethical.
By Chris Owen, Director, Hoffman Europe
Ishmael’s Corner – The Hoffman Agency – February 1, 2021
Understand how unpaid internships defy workplace ethics, perpetuating a lack of diversity by creating inaccessible opportunities for young professionals.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.