Daily PR Brief – Tue 02/04/20


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Check out some of today’s best

PR/Comms industry news clips:

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Nine Best Picture Candidates, Nine PR Life Lessons (Cookerly PR – February 4, 2020)

A PR Pro Never Mistakes Silence for “No” (The Jonathan Rick Group – February 3, 2020)

Council Post: What Breakup Letters Can Teach Us About Business Communications (Forbes – February 4, 2020)

Gen Z Rebuffs Restaurant Reviews (O’Dwyer’s – February 3, 2020)

How and why you should be measuring reputation in 2020 (PR Daily – February 4, 2020)

Why 2020 will be a year of ‘actionable social purpose’ (Ragan – February 4, 2020)

The Continual Conversation About PR and Podcasting (Spin Sucks – February 4, 2020)

Mitch Kaye, co-founder and CEO of The Academy, on the PRmoment podcast (PRmoment (UK) – February 4, 2020) [PODCAST]

5 Cloud Tech Trends For 2020 (Crenshaw Communications – February 4, 2020)

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum] (Sword and the Script – February 4, 2020)

Types of Crisis a Company Could Face (Everything PR – February 3, 2020)

Summary Section:

Nine Best Picture Candidates, Nine PR Life Lessons
By Stephen Brown
Cookerly PR – February 4, 2020
Movies are a brilliant barometer of where we stand as a society, and as the world tunes in to Sunday’s Academy Awards telecast on ABC, here are some takeaways for communicators related to the nine Best Picture finalists.

A PR Pro Never Mistakes Silence for “No”
By Jonathan Rick
The Jonathan Rick Group – February 3, 2020
For 15 years, I’ve been writing and pitching op-eds. Here are the most memorable and useful lessons I’ve learned over the years — the hard way.

Council Post: What Breakup Letters Can Teach Us About Business Communications
By Eden Gillott
Forbes – February 4, 2020
We often forget that, at its core, business communication is about people. It’s about sharing wins with our supporters, evoking emotions through storytelling, reassuring worried minds and the list goes on.

Gen Z Rebuffs Restaurant Reviews
By Jon Gingerich
O’Dwyer’s – February 3, 2020
Generation Z consumers aren’t nearly as influenced by online review sites as members of older generations, according to a recent survey by Los Angeles-based The Pollack PR Marketing Group.

How and why you should be measuring reputation in 2020
By Naimul Huq
PR Daily – February 4, 2020
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.

Why 2020 will be a year of ‘actionable social purpose’
By Valerie Di Maria
Ragan – February 4, 2020
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.

The Continual Conversation About PR and Podcasting
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 4, 2020
There are lots of options for podcasting in PR, including micro-podcasts and smart device audio. Gini Dietrich breaks it all down for you here.

Mitch Kaye, co-founder and CEO of The Academy, on the PRmoment podcast [PODCAST]
By Ben Smith, Founder, PRmoment
PRmoment (UK) – February 4, 2020
The Academy has a fee income of approximately £4.3m, it’s an independent PR firm in London. It has 50 employees and was co-founded by Mitch Kaye and Dan Glover in 2014.

5 Cloud Tech Trends For 2020
By Cliff Maroney
Crenshaw Communications – February 4, 2020
AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]
By Frank Strong
Sword and the Script – February 4, 2020
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology.

Types of Crisis a Company Could Face
By Jade Minh
Everything PR – February 3, 2020
Mistakes just happen; nobody plans for them. Often these are little mistakes that accumulate into big issues if they go unnoticed by the team.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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