Daily PR Brief – Tue 02/05/19


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR/Comms industry news clips:

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning (Public Relations Society of America – February 4, 2019)

PR Council Awards Five Minority-Owned Firms Fellowships (The Holmes Report – February 4, 2019)

Survey From Center for Public Relations and Chief Executive Magazine Finds CEOs Want to Talk Sales, Not Social Issues, in 2019 (Institute for Public Relations – February 4, 2019)

Why New Companies Need Great PR (Cision – February 4, 2019)

Why These PR Campaigns Received International Accolades at Cannes (5W Public Relations – February 5, 2019)

PR Takeaways From Twitter’s #BrandBowl53 (PR News – February 4, 2019)

PR gripes (PRmoment – February 5, 2019)

Lessons from Amazon: How to Make Staff Meetings and Internal Communications More Effective (Glean.info – February 4, 2019)

How to pitch radio: 5 tips for success (Muck Rack Blog – February 5, 2019)

7 principles of measuring public relations (Axia Public Relations – February 5, 2019)

How to Track Policy Issues in the Media (CommPro – February 5, 2019)

Summary Section:

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning
By Dean Essner
Public Relations Society of America – February 4, 2019
Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding.

PR Council Awards Five Minority-Owned Firms Fellowships
By Diana Marszalek
The Holmes Report – February 4, 2019
As part of its effort to boost diversity throughout the industry, the PR Council has awarded fellowships to five minority-owned firms, giving them access to the organization’s resources and programming.

Survey From Center for Public Relations and Chief Executive Magazine Finds CEOs Want to Talk Sales, Not Social Issues, in 2019
By Ron Antonette
Institute for Public Relations – February 4, 2019
America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration, but ask them what they think the business of corporate communications should be and the answer is overwhelming: business.

Why New Companies Need Great PR
By John Hall
Cision – February 4, 2019
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

Why These PR Campaigns Received International Accolades at Cannes
5W Public Relations – February 5, 2019
The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above.

PR Takeaways From Twitter’s #BrandBowl53
By Justin Joffe
PR News – February 4, 2019
Twitter’s marketing department launched a hashtag, #BrandBowl53, announcing the commercials that garnered the most engagement on its platform.

PR gripes 
By Arthur Perkins, Senior Broadcast Consultant at Shout!
PRmoment – February 5, 2019
Arthur Perkins from agency Shout!, details three things that wind him up.

Lessons from Amazon: How to Make Staff Meetings and Internal Communications More Effective
By William Comcowich
Glean.info – February 4, 2019
Amazon may owe at least part of its success to its internal communications practices, especially its unusual method of running meetings.

How to pitch radio: 5 tips for success
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – February 5, 2019
We sat down with two experts, a radio producer and a PR professional, to learn more about earning radio coverage.

7 principles of measuring public relations
By Katie Boyles
Axia Public Relations – February 5, 2019
We have seven principles for how we measure PR and a four-level measurement approach that provides the true impact to your organization.

How to Track Policy Issues in the Media
By Madeline McCabe, Senior Analyst, PublicRelay
CommPro – February 5, 2019
To do the job well, professionals need a method of understanding the media landscape and gauging whether key corporate messages around legislative issues are pulling through.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.