Daily PR Brief – Tue 02/06/18


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Check out some of today’s best PR industry news clips:

media monitoring

The Brilliant PR Strategy Behind Kylie Jenner’s Pregnancy Reveal (Yahoo! Lifestyle – February 5, 2018)
3 Super Bowl Ads That Gave Their Brands a PR Boost (PR News – February 5, 2018)
Why Your Public Relations Strategy Shouldn’t Be Measured On Backlinks (Forbes – February 6, 2018)
Should communicators who are bound by FOIA avoid Snapchat? (PR Daily – February 6, 2018)
In the age of social media, why are press releases still necessary? (Ragan – February 6, 2018)
How to Use Social Selling to Build a Positive Brand Message (Cision – February 6, 2018)
Transition from Being a High-Achiever to a High-Performer (Spin Sucks – February 6, 2018)
What Lies Ahead for Public Relations in 2018? (Public Relations Society of America – January 3, 2018)
Phone Pitching 101 (SHIFT Communications – February 6, 2018)
The Accelerator Companies Guide to PR (Scott Public Relations – February 6, 2018)

Summary Section:

The Brilliant PR Strategy Behind Kylie Jenner’s Pregnancy Reveal
By Isabel Jones
Yahoo! Lifestyle – February 5, 2018
Small Girls PR CEO and Cofounder highlights the underlying brilliance of the PR strategy behind Kylie Jenner’s pregnancy and baby reveal.

3 Super Bowl Ads That Gave Their Brands a PR Boost
By Samantha Wood
PR News – February 5, 2018
Ads from Tide, Amazon and the NFL gave their brands a lift, while Dodge Ram shot itself in the foot.

Why Your Public Relations Strategy Shouldn’t Be Measured On Backlinks
By Kathleen Lucente, Founder and President of Red Fan Communications
Forbes – February 6, 2018
Brand equity is not built on backlinks. It’s created by communicating a clear understanding of what a company stands for and how the company is differentiated.

Should communicators who are bound by FOIA avoid Snapchat?
By Greg Surber
PR Daily – February 6, 2018
While disappearing communiqués are all the rage among young audiences, public institutions targeting these demographics should heed the letter of the law.

In the age of social media, why are press releases still necessary?
By Rosalia Scampoli
Ragan – February 6, 2018
While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.

How to Use Social Selling to Build a Positive Brand Message
By Pratik Dholakiya
Cision – February 6, 2018
Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made.

Transition from Being a High-Achiever to a High-Performer
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 6, 2018
An exploration of a high-achiever versus a high-performer, tips for recognizing the differences, and steps for changing your behavior at work.

What Lies Ahead for Public Relations in 2018?
By Donald K. Wright, APR, Fellow PRSA
Public Relations Society of America – January 3, 2018
The knowledge, skills and abilities of the brightest and best PR people will continue to evolve.

Phone Pitching 101
By Paige Kenny
SHIFT Communications – February 6, 2018
A quick lesson on the do’s and don’ts of phone pitching in PR for when you need that instant feedback.

The Accelerator Companies Guide to PR
Scott Public Relations – February 6, 2018
Unfortunately, many startups don’t believe they need PR because they’re not yet known. Many don’t realize the power of PR and why it’s crucial to their businesses.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.