Check out some of today’s best
PR/Comms industry news clips:
* * *
4 digital content takeaways from BET’s ‘Super Bowl Gospel Celebration’
By Beki Winchel
Ragan – February 8, 2021
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.
Communications in a Post-COVID World
By Robert Dilenschneider
O’Dwyer’s – February 9, 2021
Sometime later this year, the COVID pandemic will come to an end, or at least will be under control. When that happens, organizations of all kinds—from corporations to foundations, from municipalities to museums—will start anew to address the future.
Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals
By Nicole Schuman
PRNEWS – February 8, 2021
CBS Sports sat down for an interview with Roger Goodell to discuss two of the NFL’s biggest challenges in the 2020 season: COVID and diversity.
Content Marketing to Continue Explosive Growth In 2021
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 9, 2021
We dig into the findings of the B2C Content Marketing report from CMI and what it means for you if you’re into content marketing this year.
Top PR media pitching tips: Part II
By Abbie Anderson
Babel – February 9, 2021
Last week, I considered some top tips for engaging with key media. Now, for part II, I’ll report back on conversations I’ve had with journalists themselves, during which I uncovered their do’s/don’ts when it comes to communication.
What the world’s worst Zoom meeting can teach us about a story being newsworthy
By Adam Fisher
Media First (UK) – February 9, 2021
So, who had ‘town council meeting takes internet by storm’ on their 2021 bingo card? Just when you think things can’t get any more bizarre, footage from an obscure meeting went viral and resulted in extensive media coverage.
Digital vs. print – what’s the secret to more inclusive communications?
By Fergus Bailie, CEO of Bailie Group
Influence (UK) – February 9, 2021
Although some communications specialists might baulk at the mere suggestion that print is no longer ‘king’, the rise of digital over the past decade has placed just as much emphasis on ‘virtual’ communications as that of ink on paper.
Is Public Relations Worthwhile?
By Jade Minh
Everything PR – February 9, 2021
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they’re making progress and that they’re being successful. The reason? Proof.
Buyers don’t care about your brand, they care about your people
By Fiona Todd
Wildfire PR – February 9, 2021
According to Edelman’s Covid-19 brand trust report, 85% of those surveyed said they want brand advertising to focus on helping people cope with pandemic-related life challenges, with 77% saying that they want brands only to speak about products in ways that show they are aware of the crisis and the impact on people’s lives.
Curbing media distrust: How personalized, relevant content helps publishers restore faith
By Richard Carufel
Agility PR – February 9, 2021
With disinformation running rampant, fake news lurking at every turn, and trust in the media at an all-time low, new research from multichannel messaging firm PowerInbox reveals that today’s publishers must focus on delivering relevant, personalized content to subscribers in order to differentiate themselves as trustworthy amid a sea of suspect content sources.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.