Daily PR Brief – Tue 02/12/19


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Check out some of today’s best PR/Comms industry news clips:

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How To Pull Together A PR Event – Fast (Crenshaw Communications – February 12, 2019)

7 things clients do that make a PR pro’s job tougher (Muck Rack Daily – February 12, 2019)

Podcasting: A Necessary Part of the Communications Mix (O’Dwyer’s – February 12, 2019)

5 Tips From Vanguard on Launching an Employee Advocacy Program (PR News – February 11, 2019)

Do Online Press Releases Work? Yes—But You Need to Be Patient (Business 2 Community – February 11, 2019)

7 E-Newsletters All Communicators Should Subscribe to (Public Relations Society of America – February 11, 2019)

What PR Teaches Us About Setting and Reaching Goals (SASC – February 11, 2019)

The Global State of Influencer Marketing in 2019 (TalkWalker Blog – February 11, 2019)

How Chatbots Improve Internal Corporate Communications (Glean.info – February 12, 2019)

Bezos and The National Enquirer – Through the PR Looking Glass (CommPro – February 12, 2019)

Summary Section:

How To Pull Together A PR Event – Fast
By Chris Harihar
Crenshaw Communications – February 12, 2019
In PR, we often create client events to generate brand visibility. Here are five best practices for planning a media event on a tight turnaround.

7 things clients do that make a PR pro’s job tougher
By Michelle Garrett
Muck Rack Daily – February 12, 2019
What do clients do that make a PR pro’s job more difficult? Here are a few examples.

Podcasting: A Necessary Part of the Communications Mix
By Jane Genova
O’Dwyer’s – February 12, 2019
The podcast is where the weblog was at the turn of the century. That is, it’s perceived as cool.

5 Tips From Vanguard on Launching an Employee Advocacy Program
By Kristin Thomas, Employee Advocacy Program Manager, Vanguard
PR News – February 11, 2019
Thomas, who is speaking at The Social Shake-Up May 6-8 in Atlanta, shares her story about launching employee advocacy at Vanguard.

Do Online Press Releases Work? Yes—But You Need to Be Patient
By Brandon Uttley, CEO of Go For Launch
Business 2 Community – February 11, 2019
You never know when you might pop up in a reporter’s search, just in time to help meet their next deadline.

7 E-Newsletters All Communicators Should Subscribe to
By John Elsasser
Public Relations Society of America – February 11, 2019
Digital marketing expert Ann Handley shares her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.

What PR Teaches Us About Setting and Reaching Goals
SASC – February 11, 2019
It’s important to understand not only why setting goals is important for PR and personal success, but also how following industry standards for setting and reaching goals actually works.

The Global State of Influencer Marketing in 2019
TalkWalker Blog – February 11, 2019
Influencer marketing report analyzing the hopes and fears of over 800 marketing and PR professionals regarding their influencer marketing initiatives in 2019.

How Chatbots Improve Internal Corporate Communications
By William Comcowich
Glean.info – February 12, 2019
Chatbots offer an increasingly popular way for communications teams and departmental managers to send information to employees.

Bezos and The National Enquirer – Through the PR Looking Glass
By Peter Himler, Founding Principal, Flatiron Communications
CommPro – February 12, 2019
I was asked to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Enquirer and its Trump puppet owner David Pecker.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.