Daily PR Brief – Tue 02/13/18


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Check out some of today’s best PR industry news clips:

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What PR pros wish they could tell journalists (PR Daily – February 13, 2018)
PR For A Purpose: Bringing Corporate Social Responsibility Back To Basics (Forbes – February 13, 2018)
News of PR Firms (O’Dwyer’s – February 13, 2018)
How and why PR pros should take the lead on CSR (Ragan – February 13, 2018)
How to Integrate Social Into Media Relations Campaigns (Cision – February 13, 2018)
When PR goes rogue, everyone loses (mUmBRELLA Australia – February 12, 2018)
Business Travel Tips for PR Pros (SHIFT Communications – February 13, 2018)
6 reasons to invest in organic reach on social media (PR Daily – February 13, 2018)
How to Promote Your Business via Facebook Groups (Mention Blog – February 13, 2018)
3 tips for promoting infographics on social media (Axia Public Relations – February 13, 2018)

Summary Section:

What PR pros wish they could tell journalists
By Michelle Garrett
PR Daily – February 13, 2018
Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here’s an open letter intended to bridge the gaps between them.

PR For A Purpose: Bringing Corporate Social Responsibility Back To Basics
By Beth Monaghan, CEO of InkHouse
Forbes – February 13, 2018
Times have changed and communications strategies must respond through authenticity.

News of PR Firms
By Steve Barnes
O’Dwyer’s – February 13, 2018
Some of today’s updates from the world of public relations firms.

How and why PR pros should take the lead on CSR
By William Comcowich
Ragan – February 13, 2018
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.

How to Integrate Social Into Media Relations Campaigns
By Lee Ribeiro
Cision – February 13, 2018
Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.

When PR goes rogue, everyone loses
By PETER WILKINSON
mUmBRELLA Australia – February 12, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values.

Business Travel Tips for PR Pros
By Victoria Khamsombath
SHIFT Communications – February 13, 2018
Helpful packing and travel tips to help PR pros get out the door faster and feel less stressed for the upcoming conference season.

6 reasons to invest in organic reach on social media
By Michael Del Gigante
PR Daily – February 13, 2018
With brand managers seeing shrinking returns on platforms like Facebook, some might be tempted to stop putting money into organic efforts. Here’s why that’s a bad idea.

How to Promote Your Business via Facebook Groups
By David Koller
Mention Blog – February 13, 2018
Facebook is fast becoming a marketing behemoth. Learn how to use Facebook Groups to build trust and reach your customers easier.

3 tips for promoting infographics on social media
By Becca McClure
Axia Public Relations – February 13, 2018
Make sure you’re using infographics correctly on social media!


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.