Daily PR Brief – Tue 02/26/19


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Check out some of today’s best PR/Comms industry news clips:

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What to do when your CEO is arrested for prostitution (Axia Public Relations – February 26, 2019)

Communications Professionals: Your Personal Branding Matters (Forbes – February 25, 2019)

PR pros groom minority newbies with sage advice (The Philadelphia Tribune – February 26, 2019)

4 essential reasons for giving media training to your employees (PR Daily – February 25, 2019)

Crisis Can Be an Opportunity, Here’s Why You Should Embrace It (PR News – February 26, 2019)

Scaling an Agency: What You Need to Know (Spin Sucks – February 26, 2019)

Should PR Be Responsible for Creating – and Promoting – Online Videos? (Glean.info – February 25, 2019)

Does Artificial Intelligence Have a Place in Public Relations? (Behind the Lines – February 25, 2019)

How PR Know-How Elevates Employee Recruitment Campaigns (Glean.info – February 26, 2019)

PR, Publishing Books and Building a Personal Brand (Iliyana Stareva Blog – February 26, 2019) [VIDEO]

Why It’s Okay to Brag about Corporate Social Responsibility (CommPro – February 26, 2019)

Summary Section:

What to do when your CEO is arrested for prostitution
By W. Patrick McSweeney
Axia Public Relations – February 26, 2019
The accusation is a crisis that the company must deal with quickly, both from a legal and reputational standpoint.

Communications Professionals: Your Personal Branding Matters
By Adam Giffi
Forbes – February 25, 2019
If you can’t effectively tell your story, something you know more intimately than anyone else, how would you tell the story of a brand?

PR pros groom minority newbies with sage advice
By Micha Green
The Philadelphia Tribune – February 26, 2019
For a person of color in the workforce, more often than not, it might seem hard to get a position that offers a seat at the decision making table, and once there, maintaining a confident, strong voice can be hard.

4 essential reasons for giving media training to your employees
By Amanda Colocho
PR Daily – February 25, 2019
Don’t put all your media relations eggs in one basket. Consider these reasons for helping your employees know how to interact with journalists. 

Crisis Can Be an Opportunity, Here’s Why You Should Embrace It
By Kevin Elliott, Managing Director at Hill+Knowlton Strategies
PR News – February 26, 2019
Yes, a crisis well handled can represent an opportunity. Unfortunately, the default setting for most C-suite executives is to indulge in the hope that things will blow over and be forgotten.

Scaling an Agency: What You Need to Know
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 26, 2019
Scaling an agency sounds good on paper, but it’s a very challenging thing in real life. We have some advice on how to have your version of success

Should PR Be Responsible for Creating – and Promoting – Online Videos?
By William Comcowich
Glean.info – February 25, 2019
While PR firms face tough competition, many believe PR agencies and in-house PR departments have key advantages.

Does Artificial Intelligence Have a Place in Public Relations?
By Ronn Torossian
Behind the Lines – February 25, 2019
Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. So where does artificial intelligence fit in with public relations?

How PR Know-How Elevates Employee Recruitment Campaigns
By Adelina Benson
Glean.info – February 26, 2019
These are some top recommendations for how PR professionals can assume a vital role in positioning a brand as a desirable employer.

PR, Publishing Books and Building a Personal Brand [VIDEO]
By Iliyana Stareva
Iliyana Stareva Blog – February 26, 2019
I was recently interviewed about PR, my Inbound PR book, the writing and publishing process while working full-time, partner programs and personal branding – here’s the fun video recording.

Why It’s Okay to Brag about Corporate Social Responsibility
By Brad Rye, Senior Vice President/Managing Director, Mower
CommPro – February 26, 2019
Some companies may not be communicating about their CSR efforts simply because they haven’t created a narrative to tell their story in an authentic way, while others think that touting their efforts goes against their humble image. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.