Daily PR Brief – Tue 02/27/18


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Check out some of today’s best PR industry news clips:

Five Essential Steps to Planning a PR Campaign (Landis Communications INC. – February 26, 2018)
The Ethics of Silence and of Speaking Up (Public Relations Society of America – February 27, 2018)
How to Build a Leadership Team Within Your Agency (Spin Sucks – February 27, 2018)
The Biggest Threats To Your Business (Forbes – February 26, 2018)
Accounts in Transit (O’Dwyer’s – February 26, 2018)
6 trends that are reshaping the media landscape (PR Daily – February 26, 2018)
5 lessons communicators can glean from GE’s recent woes (Ragan – February 26, 2018)
Shut Up: How Great Leaders Listen and Empower Teams (Spin Sucks – February 27, 2018)
How Clients’ Ownership Structures Influence Agency Relationships (Forbes – February 27, 2018)
Cybersecurity and Telecommuting in PR, Alone and Together (Gould+Partners – February 27, 2018)

Summary Section:

Five Essential Steps to Planning a PR Campaign
By Polly Winograd Ikonen, Director at LCI
Landis Communications INC. – February 26, 2018
Whether you’re launching a new product, announcing a leadership change, sharing challenging news, or just issuing a standard report, there are five essential questions to ask to ensure that your PR campaign is grounded in strategy – and remains there. It’s as simple as who, what, where, when and why.

The Ethics of Silence and of Speaking Up
By Emmanuel Tchividjian
Public Relations Society of America – February 27, 2018
Moments of silence are used in contemplation, reflection and in remembrance of loved ones that we have lost. However, remaining silent also can be highly unethical.

How to Build a Leadership Team Within Your Agency
By Drew McLellan, Owner of Agency Management Institute
Spin Sucks – February 27, 2018
To build a leadership team within your agency, consider that your best employees aren’t necessarily the right people to lead and grow the company.

The Biggest Threats To Your Business
By Sean Smith, Vice President of Marketing at InfoDesk
Forbes – February 26, 2018
What you don’t know about disruption could hurt you.

Accounts in Transit
By Steve Barnes
O’Dwyer’s – February 26, 2018
Today’s news in agency accounts in transit: Finn Partners, rbb Communications, and Hemsworth Communications

6 trends that are reshaping the media landscape
By Mike Lizun
PR Daily – February 26, 2018
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.

5 lessons communicators can glean from GE’s recent woes
By Nick Morgan
Ragan – February 26, 2018
Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.

Shut Up: How Great Leaders Listen and Empower Teams
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 27, 2018
One of the great skills is to not talk, not to provide answers, but to listen. Think of how great leaders listen. Bill Clinton is one. Learn how here.

How Clients’ Ownership Structures Influence Agency Relationships
By Scott Mills
Forbes – February 27, 2018
Understanding where clients are in their company lifecycle will help set expectations for the relationship and help your organization better understand what drives decisions.

Cybersecurity and Telecommuting in PR, Alone and Together
By Rick Gould, Managing Partner of Gould+Partners
Gould+Partners – February 27, 2018
Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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