Daily PR Brief – Tue 03/06/18


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Check out some of today’s best PR industry news clips:

Be The Good Friend: Create Content That Makes Readers Like And Trust You (Forbes – March 5, 2018)
Publicis Groupe Antes Up to Combat ‘Fake News’ (O’Dwyer’s – March 5, 2018)
How one PR manager turned her hobby into a dream job (PR Daily – March 6, 2018)
Corp Comms Teams Growing In Line With New Responsibilities: Study (The Holmes Report – March 6, 2018)
Why Your Content Strategy is Failing And How to Fix it (Cision – March 6, 2018)
The Death of Websites…or Are We Just Evolving? (Spin Sucks – March 6, 2018)
Post-Crisis Tips- Measuring the Calm After the Storm (SHIFT Communications – March 6, 2018)
Navigating Organizational Change? Avoid These Five Communication Mistakes (Forbes – March 6, 2018)
How to protect your organization’s reputation from employee misconduct (PR Daily – March 6, 2018)
6 Lessons from KFC’s PR Crisis Response (Business 2 Community – March 6, 2018)
V&T Commission (VTC) Issues Public Relations RFP (Everything PR – March 5, 2018)

Summary Section:

Be The Good Friend: Create Content That Makes Readers Like And Trust You
By Young-Sae Song
Forbes – March 5, 2018
When your content engenders trust, consumers will want to do business with you.

Publicis Groupe Antes Up to Combat ‘Fake News’
By Kevin McCauley
O’Dwyer’s – March 5, 2018
Publicis Groupe leads a $6 million investor group financing NewsGuard, a venture announced by media entrepreneur Steve Brill and former Wall Street Journal publisher Gordon Crovitz, to combat “fake news.”

How one PR manager turned her hobby into a dream job
By Justine Figueroa
PR Daily – March 6, 2018
Brittany Luiz’s creative pursuits outside of her nine-to-five make her an expert at telling Tombow’s brand story.

Corp Comms Teams Growing In Line With New Responsibilities: Study
By Diana Marszalek
The Holmes Report – March 6, 2018
A new Conference Board study finds 70% of companies surveyed grew or maintained the size of their comms teams over the last two years.

Why Your Content Strategy is Failing And How to Fix it
By Seth Gilpin
Cision – March 6, 2018
Content marketing is no longer enough. Today, brands must attract customers with high-quality content and solid distribution.

The Death of Websites…or Are We Just Evolving?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 6, 2018
A TechCrunch article made a bold prediction around the death of websites. But they’re not dying; they’re evolving. Gini Dietrich has what it means for you.

Post-Crisis Tips- Measuring the Calm After the Storm
By Megan Gaffney
SHIFT Communications – March 6, 2018
From Crock-Pot’s This is Us nightmare to KFC’s chicken shortage, 2018 is already proving to be a powerhouse year for crisis communications learnings. Here are some tips for post-crisis measures to learn and evolve from analysis and assessments.

Navigating Organizational Change? Avoid These Five Communication Mistakes
By Jenni Smith, Vice President of Strategy and Business Intelligence at EGR International
Forbes – March 6, 2018
How do you keep your employees from experiencing change fatigue and prevent the deep level of skepticism that can undermine even the best-laid strategic plans?

How to protect your organization’s reputation from employee misconduct
By Jonathan Hemus
PR Daily – March 6, 2018
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.

6 Lessons from KFC’s PR Crisis Response
By William Comcowich
Business 2 Community – March 6, 2018
KFC encountered a potentially disastrous dilemma when a chicken shortage forced the restaurant chain to close more than 600 stores across the UK. Logistical problems caused by a change in suppliers caused the disruption.

V&T Commission (VTC) Issues Public Relations RFP
Everything PR – March 5, 2018
The Nevada Commission for the Reconstruction of the V&T Railway is seeking to retain the services of a PR firm to direct and coordinate all V&T Marketing/Public Relations/Communications.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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