Daily PR Brief – Tue 03/13/18


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Check out some of today’s best PR industry news clips:

media monitoring

These Hilarious PR Moves Make Us Love Our Favorite Fast Food Chains Even More (The Cheat Sheet – March 13, 2018)
6 PR lessons from DeVos’ bumbling ‘60 Minutes’ performance (PR Daily – March 13, 2018)
Crisis communication lessons from Martin Shkreli (Ragan – March 13, 2018)
Edelman Takes On Lead PR Duties For Sonos After Global Review (The Holmes Report – March 12, 2018)
Understanding Web Analytics Integrations: Laying a Foundation (Cision – March 13, 2018)
5 Free Digital Marketing Courses Every Marketer Should Take (SHIFT Communications – March 13, 2018)
4 clarity killers that PR pros should avoid (PR Daily – March 13, 2018)
Three top tips for starting a career in PR (Babel – March 13, 2018)
4 PR Lessons From Super Bowl 52 (Business 2 Community – March 12, 2018)
What Does Being Crisis Ready Have To Do With Brand Invincibility? (Melissa Agnes Crisis Management – March 13, 2018)
A communicator’s guide to AP style (Ragan – March 13, 2018)

Summary Section:

These Hilarious PR Moves Make Us Love Our Favorite Fast Food Chains Even More
By Kelsey Goeres
The Cheat Sheet – March 13, 2018
Whether their roasting a competitor or poking fun at a customer, here are some of our favorite fast food chains’ hilarious PR moves.

6 PR lessons from DeVos’ bumbling ‘60 Minutes’ performance
By Brad Phillips, President of Phillips Media Relations
PR Daily – March 13, 2018
During a prime-time interview, the secretary of education seemed unprepared and uninformed about the basic facts of her job and initiatives. Here’s how media training could have fixed it.

Crisis communication lessons from Martin Shkreli
By Beki Winchel
Ragan – March 13, 2018
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.

Edelman Takes On Lead PR Duties For Sonos After Global Review
By Diana Marszalek
The Holmes Report – March 12, 2018
After an expansive multimarket review, the smart speaker company Sonos has selected three new agency partners, with Edelman nabbing the largest piece of the lucrative business.

Understanding Web Analytics Integrations: Laying a Foundation
By Kevin Miller
Cision – March 13, 2018
Web analytics is a key component in understanding when PR and comms efforts are leading to conversions on brand websites.

5 Free Digital Marketing Courses Every Marketer Should Take
By Lisa Zanchi
SHIFT Communications – March 13, 2018
Here are the five free digital marketing courses every marketer needs to take in order to have a well-rounded understanding of a successful marketing strategy.

4 clarity killers that PR pros should avoid
By Don Bates
PR Daily – March 13, 2018
Communication is essential to landing your messages, but many writers gum up the works with common clogs. Here’s what to look for and how to eliminate them.

Three top tips for starting a career in PR
By Pippa Woodruff
Babel – March 13, 2018
The fear of the interview turns into the fear of starting at your new job. So, based on my own experiences, I’ve compiled a list of a few things I have learned to help those starting out in PR.

4 PR Lessons From Super Bowl 52
By Brian Bellmont, President and Founder of Bellmont Partners
Business 2 Community – March 12, 2018
What do Midwestern dairy farmers, the world’s largest ice fishing competition, a state’s tourism promotion office and a restaurant’s rooftop have in common? Those four groups – and hundreds of others – all competed for a share of the millions of Super Bowl eyeballs focused squarely on Minnesota.

What Does Being Crisis Ready Have To Do With Brand Invincibility?
By Melissa Agnes
Melissa Agnes Crisis Management – March 13, 2018
The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness.

A communicator’s guide to AP style
By Sarah Elson
Ragan – March 13, 2018
Improve your media relations efforts by making sure you have clean copy. Consider these tips.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.