Daily PR Brief – Tue 03/17/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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How Communicators Can Help Inform the Public During the COVID-19 Crisis (Public Relations Society of America – March 16, 2020)

A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners (Sword and the Script – March 17, 2020)

Council Post: Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover (Forbes – March 17, 2020)

In Coronavirus Crisis, South Korea Shows How Government PR is Done (PR News – March 16, 2020)

Five tips for using content to prepare for any comms crisis (PRmoment (UK) – March 17, 2020)

Self-Congratulation & Magical Thinking: How Not To Manage A Crisis (PRovoke – March 17, 2020)

Stopping A PR Crisis Before It Starts (Everything PR – March 16, 2020)

7 tips for prepping your PR firm for a coronavirus quarantine (Agility PR – March 17, 2020)

How viral can combat virus – what we need is a coronavirus meme strategy (Influence – March 13, 2020)

What is More Important: Character or Reputation? (Business 2 Community – March 17, 2020)

How Has Social Media Disrupted Public Relations (5W Public Relations – March 16, 2020)

Summary Section:

How Communicators Can Help Inform the Public During the COVID-19 Crisis
By PRSA Staff
Public Relations Society of America – March 16, 2020
Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information.

A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners
By Frank Strong
Sword and the Script – March 17, 2020
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus.

Council Post: Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover
By April White
Forbes – March 17, 2020
I have talked to countless prospects over the past year who are suffering from what I call Public Relations Skepticism Disorder (PRSD).

In Coronavirus Crisis, South Korea Shows How Government PR is Done
By Frank Ahrens
PR News – March 16, 2020
South Korea wouldn’t think of its transparency and rapid communication of information as public relations. But PR pros would recognize South Korea’s strategy of openness and transparency.

Five tips for using content to prepare for any comms crisis
By Paul Williams
PRmoment (UK) – March 17, 2020
Five tips for content-led comms that will give your brand a human face before any crisis hits suggested by Speak Media’s Paul Williams.

Self-Congratulation & Magical Thinking: How Not To Manage A Crisis
By Paul Holmes
PRovoke – March 17, 2020
The most important precondition for handling a crisis well is a high degree of credibility, experts say. And credibility is based on four important components: openness, competence, fairness and empathy.

Stopping A PR Crisis Before It Starts
By Ronn Torossian
Everything PR – March 16, 2020
While it may seem like a paradoxical effort to manage a disaster before it strikes, the golden rule for handling a PR crisis is a simple one: prevention is the best medicine.

7 tips for prepping your PR firm for a coronavirus quarantine
By Brenda Foster
Agility PR – March 17, 2020
Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Here are some tips for those who are transitioning to a virtual office set up in the face of COVID-19.

How viral can combat virus – what we need is a coronavirus meme strategy
By Andy Green
Influence – March 13, 2020
To tackle the Coronavirus we urgently need a meme strategy – using one form of virus to counter-act another.

What is More Important: Character or Reputation?
By Brianne Schaer
Business 2 Community – March 17, 2020
Let’s look at what character and reputation are individually, and how they can work together to bring you success.

How Has Social Media Disrupted Public Relations
5W Public Relations – March 16, 2020
For several years now, the mainstream news channels, including newspapers and TV broadcasts, are no longer the main industries for breaking news stories – especially if it means keeping up with any new developments to those stories in real-time.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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