Daily PR Brief – Tue 03/23/21


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Check out some of today’s best

PR/Comms industry news clips:

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New PR blunder undercuts AstraZeneca efforts to rebuild confidence in vaccine (Politico – March 22, 2021)

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises (Forbes Agency Council – March 23, 2021)

How to combat ageism in the PR industry (PR Daily – March 22, 2021)

What PR pros can learn from tech-support reps (Ragan – March 23, 2021)

What It Truly Means to Create a Culture of Belonging (Institute for Public Relations – March 22, 2021)

The #1 Thing Journalists Want from Communicators (Spin Sucks – March 23, 2021)

Speaking Up Against Anti-Asian Racism (PRSay – March 22, 2021)

How can you apply AI for more effective public relations? (Agility PR – March 23, 2021)

Difference between online reviews and online reputation with Jason Mudd (Axia Public Relations – March 23, 2021) [PODCAST]

Nothing Speaks Louder than Your Credibility: Tips from a Public Speaking Coach (Culpwrit – March 19, 2021)

SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role (Landis Communications – March 22, 2021)

Summary Section:

New PR blunder undercuts AstraZeneca efforts to rebuild confidence in vaccine
By Sarah Owermohle
Politico – March 22, 2021
American officials and health experts are increasingly worried that AstraZeneca’s shot, once billed as the world’s coronavirus vaccine for its low price and ease of storage, could be dragged down by anti-vaccine rhetoric already trained on Covid-19 shots because of the record pace of their development.

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises
Forbes Agency Council – March 23, 2021
How can company leaders ensure that a PR crisis won’t deal a blow to their organizations that they won’t be able to easily recover from? To help, Forbes Agency Council members shared 13 tactics they recommend companies use to counter negative publicity following an internal issue.

How to combat ageism in the PR industry
By Gerard F. Corbett
PR Daily – March 22, 2021
The wisdom and experience of tenured PR pros shouldn’t be discarded lightly. One PR leader offers tips on fighting back and showing value regardless of the generation to which you belong.

What PR pros can learn from tech-support reps
By Jonathan Rick
Ragan – March 23, 2021
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to comms pros of all stripes.

What It Truly Means to Create a Culture of Belonging
By Stacey Jones
Institute for Public Relations – March 22, 2021
I am writing this during a week marked by two starkly contrasting moments: a night of shocking violence against Asian Americans in Atlanta and the United Nations’ International Day for the Elimination of Racial Discrimination (March 21). Once again, we are painfully reminded that we all must band together and stand against any form of hate, discrimination or racism.

The #1 Thing Journalists Want from Communicators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 23, 2021
Earned media is a long game and a new survey from MuckRack shows that one-on-one relationships rule the tactic when it comes to getting coverage

Speaking Up Against Anti-Asian Racism
By Greg Beaubien
PRSay – March 22, 2021
PR students and professionals should ask themselves: “How can I help people in these communities and amplify their voices?”

How can you apply AI for more effective public relations?
By Charles Clark
Agility PR – March 23, 2021
Artificial intelligence transforms many sectors and facilitates the work of professionals working in hundreds of different occupations. However, when we think about AI, public relations is not the very first discipline that comes to mind.

Difference between online reviews and online reputation with Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations – March 23, 2021
Learn the difference between online reviews and online reputation with our host Jason Mudd.

Nothing Speaks Louder than Your Credibility: Tips from a Public Speaking Coach
By Morgan McCullough
Culpwrit – March 19, 2021
Public speaking coach Craig Engstrom provides easy-to-remember tips on how dress, posture and introductions can enhance your credibility.

SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role
By Brianne Miller
Landis Communications – March 22, 2021
What is a SPAC? This week, LCI’s Brianne Miller dives into what a SPAC is, why you should care and how communications plays a role.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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