Daily PR Brief – Tue 03/30/21


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Check out some of today’s best

PR/Comms industry news clips:

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Handling Crisis Communications In the Cancel Culture Era (Spin Sucks – March 30, 2021)

Black Executive CMO Alliance Debuts (O’Dwyer’s – March 30, 2021)

Spotlight on numeracy: How to use data for better communications messaging (PR Daily – March 30, 2021)

Dr. Birx Reveals All on CNN, But Will It Repair Her Reputation? (PRNEWS – March 29, 2021)

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle (PRSay – March 29, 2021)

PR Masters Series Podcast, Episode #47 – Aaron Kwittken (CommPro (UK) – March 29, 2021) [PODCAST]

Beware of an obsession with media appearances (Axia Public Relations – March 30, 2021)

Krispy Kreme’s #vaxmarketing effort highlights bigger issue for brands in 2021 (Communications Conversations – March 30, 2021)

Women’s History Month shows it’s past time to do as we counsel: Show up for women (Muck Rack Blog – March 30, 2021)

A Conversation On Tech PR & Diversity (PRovoke – March 29, 2021) [PODCAST]

How can PR be used to help restaurants? (Everything PR – March 30, 2021)

Summary Section:

Handling Crisis Communications In the Cancel Culture Era
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 30, 2021
The new age of crisis communications requires one to consider cancel culture, social media terrorists and trolls alike, and the organization’s values.

Black Executive CMO Alliance Debuts
By Steve Barnes
O’Dwyer’s – March 30, 2021
Jerri DeVard The Black Executive CMO Alliance has been launched by a group of black marketing executives from 26 consumer and business-to-business brands including Netflix, BCW, Amazon and GroupM.

Spotlight on numeracy: How to use data for better communications messaging
By Jennifer Gehrt
PR Daily – March 30, 2021
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.

Dr. Birx Reveals All on CNN, But Will It Repair Her Reputation?
By Nicole Schuman
PRNEWS – March 29, 2021
During the recent CNN interview, Birx said a tense working environment in the White House made it difficult to speak out.

Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle
By Tom Gable
PRSay – March 29, 2021
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

PR Masters Series Podcast, Episode #47 – Aaron Kwittken [PODCAST]
CommPro (UK) – March 29, 2021
Aaron Kwittken is founder and CEO of PRophet, an AI-driven PR SaaS platform backed by MDC Ventures. He is also founder and chairman of KWT Global, a highly acclaimed PR and brand strategy firm with offices in New York, London and Los Angeles.

Beware of an obsession with media appearances
By Jacob McKimm
Axia Public Relations – March 30, 2021
Everyone loves media appearances. Heck, one of the goals of public relations is to get your company in the media via positive appearances to increase awareness of your company or brand. Getting positive media appearances is never a bad thing, right? Not always.

Krispy Kreme’s #vaxmarketing effort highlights bigger issue for brands in 2021
By Arik Hanson
Communications Conversations – March 30, 2021
A free donut a day with your vaccine card. That’s what Krispy Kreme offered up last week in the first (big) attempt at #vaxmarketing we’ve seen so far. To no one’s surprise, the internet lashed back. Specifically around the issue that donuts are potentially worse than the vaccine! I mean, I’ll give you a minute.

Women’s History Month shows it’s past time to do as we counsel: Show up for women
By Veleisa Burrell
Muck Rack Blog – March 30, 2021
As we come up on the end of the 2021 Women’s History Month, it’s clear that this year is different from any previous observance. Here’s how.

A Conversation On Tech PR & Diversity [PODCAST]
PRovoke – March 29, 2021
This episode features a candid conversation between Syreeta Mussante and Rich Fogg that spans the Black female experience in tech PR and the responsibilities that white leaders have to combat racism at work.

How can PR be used to help restaurants?
By Jim Crickell
Everything PR – March 30, 2021
What makes or breaks the difference between success and failure? It comes down to many things, such as quality of ingredients, location, and costs. But there is one tool that a restaurant business can use to survive—public relations.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.